DGAP-News: Mobile Loyalty PLC raises SEK 10 million in new capital

(firmenpresse) - DGAP-News: Mobile Loyalty PLC / Key word(s): Capital Increase
Mobile Loyalty PLC raises SEK 10 million in new capital

11.04.2012 / 11:29

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Mobile Loyalty PLC raises SEK 10 million in new capital.

Malmö/Frankfurt/London, 11 April, 2012. Mobile Loyalty recently received an
expression of interest from a number of international investors about
investing in the company. The Board has decided on a private placement of
SEK 10 million at a share price of SEK 2,00 per share.

We recently received a request from a small group of primarily
international investors who were interested in investing in the company,
says Nicklas Gerhardsson, CEO, Mobile Loyalty. Four international investors
invest a total of SEK 8 million at a share price of SEK 2,00 per share.
Concurrently, Sterner de la Mau, Chairman and founder, purchases shares for
SEK 2 million on the same terms. However, his investment is subject to the
approval by the Annual General Meeting on May 31, 2011. In total, the Group
raises SEK 10 million and issues 5 million new shares in accordance with
the authorization by the General Meeting in 2011. The total number of
shares after this issue amounts to 43 360 034 shares.

We are realizing an increasingly stronger interest from the capital markets
as well as from our customers regarding our mobile advertising solutions,
which was most recently manifested by our agreement with the TV4 Group.
Through this private placement, we have the opportunity to increase the
speed of our market investments. The market for mobile advertising has
started to accelerate in earnest, says Nicklas Gerhardsson.

About Mobile Loyalty Group

Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is


projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.

Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:

* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.

* Advertising and communication solutions for brand companies and retail.

Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty
Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons
Nordic AB. Mobile Loyalty has about 50 employees.

About Mobile Loyalty PLC
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies also avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.

For more information, please contact:

Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobileloyalty.se

Sterner de la Mau, Founder
EVP Business Development
t: +46 70 8118189
e: sterner.delamau@mobileloyalty.se


End of Corporate News

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