DGAP-News: Now Advertising Production PLC: NowOnline MyMusic is catching up the legitimate digital music trend
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Now Advertising Production PLC: NowOnline MyMusic is catching up the
legitimate digital music trend
05.01.2012 / 11:00
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Press Release
NowOnline MyMusic is catching up the legitimate digital music trend
Hong Kong - January 5th, 2012 - Now Advertising Production Limited (Ticker
Symbol: 7NW)
When technologies make digital music easily available on internet since
almost twenty years ago, piracy music was believed dominating the music
industry, while Baidu and Foxy are labelled the two major downloading
technologies of this kind.
But changes happened critically in the 2011. In May, spokesman of Baidu,
Kuo Guang, confirmed Baidu had launched the beta version of its genuine
listening music service, Ting, that Baidu pay copyrights for user's
download music or play online, confirming Baidu's legitimate music service
model.
In October, Foxy software was found not available for downloaded anymore,
while current users found their Foxy software was being remote removed from
their PC. Foxy made an official statement on 23rd October terminating the
service. Foxy was then disappeared from the earth.
Joe Chen, CEO of Now Advertising Production PLC, said, 'It is believed that
many piracy music users did not pay the music because of money, but more
may be because of the complication dealing with the conventional music
sales mechanism as well as the complex digital right management in
accessing them across devices, networks. When the 2010's music sales
technologies become convenience and fit to the modern mobile life modern,
potential music sales market could be four to five times larger than
current revenue. NowOnline MyMusic Lite beta was announced in 2011, is a
legal scan-and-match music locker powered by Play Anywhere which is the
first fully licensed service of its type, backed by the music industry,
over 6 million fully licensed tracks available. MyMusic Cloud 'finger
print' users' computer's music collection, and allows them access from
anywhere they are in the world on their iPhone, iPad, iPod Touch, Android
phone and tablet, Blackberry, WP7 phone, any connected computer, MAP and
other smartphone OS devices. MyMusic app is convenience, available for
download or embedded to partner's hardware like MAP and Docking Partner.'
About Now Advertising Production Limited
Now Adverting Production Limited provides hi-tech outdoor advertising media
production services at the high end since 2003, had developed the cloud
based NowOnline web media business platform since 2009. NowOnline is
growing with the rapid smartphone and cloud computing contents penetration,
provides legitimate industrial platform and solution for the mobile cloud
computing content services. In which, MyMusic is a scan-and-match legal
music locker, AirMusic is an indoor wireless music streaming license, both
powered by Play Anywhere backed by the music industry. Streaming music
files between devices is infringement against music rights, like emailing a
music file from one PC to another PC. MAP and all other wireless music
streaming products should be licensed by AirMusic in order to provide a
legal quality experience with support from the music industry. MyMusic app
is available for download or be embedded to partners' firmware like MAP and
Docking Partners. Partners in NowOnline ecosystem are legitimated by the
AirMusic license, distributing MyMusic to their channels, profit sharing
recurrently from the MyMusic services revenues, as well as the advertising
revenue generated from the NowOnilne database growth.
Forward-looking statements
Except for any historical information contained herein, the matters
discussed in this press release contain forward-looking statements that
involve risks and uncertainties, including those described in the Company's
Securities and Exchange Commission reports and filings.
Contact
Investor relation
Thomas Chan Phone:852 6387-6337
email:ir(at)nowaplimited.com
End of Corporate News
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151745 05.01.2012
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Datum: 05.01.2012 - 11:00 Uhr
Sprache: Deutsch
News-ID 101267
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