Ericsson and Akamai accelerate Telkomsel's mobile content delivery
(Thomson Reuters ONE) -
* First time Mobile Cloud Accelerator has been run on a live operator's
network
* Page load times can be reduced by as much as 70 percent.
* Mobile Cloud Accelerator is run as a service, connecting potentially
thousands of content providers with hundreds of operators
* Content providers have been involved in trials of Mobile Cloud Accelerator
The strategic alliance between Ericsson (NASDAQ: ERIC) and Akamai, announced at
last year's Mobile World Congress, has borne fruit in the form of Mobile Cloud
Accelerator (MCA), which significantly reduces the time it takes for web pages
to load on mobile devices.
Indonesia's Telkomsel is now experiencing MCA for selected users, marking the
first time the service has been deployed in a live operator's network. Using
MCA, page load times have been reduced by as much as 70 percent - thereby
providing a better and more consistent user experience.
MCA provides operators with a means of monetizing over-the-top (OTT) traffic,
and content providers with a way of improving quality of experience, conversion
rates and brand perception. Content providers, including Thomson Reuters, have
shown great interest in MCA since quality of experience is a decisive factor for
their businesses.
Mobile penetration in Indonesia has increased rapidly in recent years. Telkomsel
as the largest mobile operator has recorded more than 107 million customers.
For many Indonesians, the mobile phone is now the primary means of connecting to
the internet- and hence for operators and content providers - page load times
are crucial.
A delay in page load time leads directly to a decrease in conversions, fewer
page views and a decrease in customer satisfaction. Mobile phone users are
unlikely to return to a website that they experience problems accessing, and
even more unlikely to recommend the site to others, making the quality of mobile
content delivery business critical to content providers.
Bob Schukai, Global Head of Mobile Technology at Thomson Reuters, says: "Our
professional customers are increasingly using their mobile devices to access
business critical information. Ensuring that we deliver that information with
low latency and with a high degree of mobile performance is a key part of the
end customer experience. This is why we are excited about the performance
improvements we see from MCA."
Sarwoto Atmosutarno, President Director of Telkomsel, says: "Priority capacity,
which ensures a high quality of experience for our end users, is a valuable
asset for us. It increases our ability to monetize over-the-top traffic, keeping
our customers happy, and helps us to further differentiate ourselves from the
competition in Mobile Broadband business."
Sam Saba, President of Ericsson Indonesia, says: "The Mobile Cloud Accelerator
is a unique solution addressing end-to-end quality of experience for mobile
content delivery across the internet and mobile networks. We're pleased to work
with Telkomsel, the first operator to deploy MCA, and we are now continuing
roll-out of the service."
MCA is a game changer for the industry as it addresses two performance
bottlenecks - the middle-mile internet bottleneck and the last-mile mobile
network bottleneck. This is achieved by accelerating content delivery across the
internet and prioritizing premium content across the mobile network.
Ericsson will demonstrate MCA at this year's Mobile World Congress, including
the operator portal, which allows operators to monitor the effect of
prioritization on user experience and hence the value of premium connectivity.
NOTES TO EDITORS
Introduction to Mobile Cloud Accelerator
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
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Press release in PDF:
http://hugin.info/1061/R/1589089/498907.pdf
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Source: Ericsson via Thomson Reuters ONE
[HUG#1589089]
Unternehmensinformation / Kurzprofil:
Datum: 27.02.2012 - 08:40 Uhr
Sprache: Deutsch
News-ID 118622
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