Nokia advances on its new strategic direction, rolls out range of new mobile devices and services
(Thomson Reuters ONE) -
- NewNokia Lumia 610, the most affordable Lumia, an ideal introduction to
Windows Phone
- Award-winningNokia Lumia 900 being made available in various markets outside
the U.S.
-Nokia PureView elevates industry standard in smartphone imaging
-New Asha feature phones and services grow increasingly 'smarter'
Barcelona, Spain - Nokia today introduced a range of new products, services and
partnerships atMobile World Congress, setting the pace for 2012 and
demonstrating rapid execution of its new strategic direction. The new strategy
already has resulted in the adoption of Windows Phone as Nokia's primary
smartphone platform, major changes to its feature phones, and additional
emphasis on location-based services with the launch of its Location & Commerce
business.
"One year ago, we shared that Nokia was embarking on a new journey to buildgreat
mobile devices," said Stephen Elop, president and CEO of Nokia. "Today, with our
fourth Lumia device, smarter mobile phones and an array of new services, we are
demonstrating that we can change the clock speed of Nokia."
Lumia portfolio extends, availability expands
Nokia has extended the range of products with Windows Phone by introducing the
Nokia Lumia 610, the most affordable Lumia yet, as well as targeting
availability of the widely acclaimed Lumia 900 to additional markets beyond the
U.S.
Aimed at young people who want an affordable introduction to Lumia and Windows
Phone, the Nokia Lumia 610 provides easy access to social networks, web
browsing, music, games, navigation and tens of thousands of apps in the Windows
Phone Marketplace. It comes in four vibrant colors and will cost just ?189,
before taxes or subsidies, and is expected to begin shipping in the second
quarter of 2012.
TheNokia Lumia 900, which launched in January as Nokia's first LTE-enabled
smartphone, will now be available in Dual Carrier HSPA for up 42.2 Mbps. The
superior content experience of the phone's 4.3 inch ClearBlack AMOLED display
and large capacity battery will be available to more countries around the world.
Nokia announced Nokia Reading providing a single, integrated reading hub
experience. Nokia Reading makes it easier and faster to enjoy news, books, and
audio books including an extensive catalogue of local language reading material
and the ability to access content offline.
The announcements cap a year in which Nokia introduced the Lumia 710, Lumia 800
and Lumia 900 to critical acclaim and ahead of schedule.
New era in smartphone imaging starts with Nokia 808 PureView
Nokia also today ushered in a new era in high end smartphone imaging. TheNokia
808 PureView is the first smartphone to feature exclusive Nokia PureView imaging
technologies that will enable a range of high-end imaging experiences into Nokia
products over the coming years. The Nokia 808 PureView combines a large, high-
resolution 41-megapixel sensor, Carl Zeiss optics and Nokia-developed pixel
over-sampling technology. This means incredibly sharp, detailed images, superior
low light performance and the capability to save images in compact file sizes
for sharing in email, MMS and on social networks.
The Nokia 808 PureView also includes Nokia Rich Recording for CD-like quality
audio recording, full HD 1080p video recording and playback, and exclusive Dolby
Headphone technology to transform any stereo content into a personal surround
sound experience over any headphones.
Asha ignites smarter feature phones
Nokia is further blurring the line between feature phones and smartphones,
launching three new Asha devices for people who want to work, learn and play.
Developed for urban consumers and entrepreneurs, the Nokia Asha 302 is apremium
QWERTY device. It delivers a mobile office experience with push email and
calendar, and contacts synchronization under the Mail for Exchange support - a
first for Nokia Series 40 devices.
Designed for easy access to social networks, the Nokia Asha 202 and 203 bring
touchscreens to volume-priced products and a pack of 40 free Electronic Arts
games. The Asha 202 also features Nokia's Easy SwapDual SIM technology, allowing
people to simply swap between tariffs and get the best value from carriers.
Nokia is also differentiating itself by updating its popular Life Tools service,
now called Nokia Life, that provides life-enhancing information across the range
of Nokia Series 30 and Series 40 products, including the new Asha 202 andAsha
203. People in India, China, Indonesia and Nigeria will benefit from life
skills, parenting, education, agriculture and entertainment services, delivered
via SMS.
The new Asha devices complement the Nokia Asha range that is available now in
more than 100 markets globally.
Going further, faster
In location-based services, Nokia and Groupon plan to offer market-leading
location-sensitive discounts and deals. Nokia is also announcing a new version
of Nokia Drive for Windows Phone that will come with full offline support for
turn-by-turn navigation. Moving forward, Nokia Drive will also remember a
personal commute, give advance traffic notice and automatically re-route to
avoid jams.
Additionally, Nokia plans to release the Windows Phone version of Nokia
Transport for door-to-door, underground, tram, suburban train, and bus
directions in more than 500 cities and 45 countries.
###
Check out the MWC 2012 posts also inNokia Conversations
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Industry analyst - media reference & quote sheet for MWC 2012:
"The Nokia Lumia 610 launched today delivers a remarkable Windows Phone
experience and a similar performance to the high-end Lumia 800, but at a
significantly lower price point. Last year the analyst community advocated how
important it was for the operating system and Nokia to deliver mid-price-tier
Windows Phone smartphones to address the mass market, although no one was
expecting to see a device at this price point before 2013. The Nokia Lumia 610
is a great example of how Nokia's strengths and expertise will help the company
to differentiate by delivering faster than its competitors. This will give Nokia
a lead in the market, as I don't expect to see any other competitor deliver a
Windows Phone in this price tier any time soon. It's also a great achievement
for the Windows Phone ecosystem overall, as it will help it become a fierce
competitor to other platforms."
Francisco Jeronimo, IDC, Research Manager European Mobile Devices
"eReaders spurred the initial demand for electronic books and since then,
tablets and smartphones have dramatically accelerated the demand for eBooks. The
increased footprint of devices with reader apps and the expanding number of
participating publishers and titles are the critical elements which can
dramatically expand the ecosystem. Given Nokia's global reach, Nokia Reading
should expand the eBook market across more countries, reaching more consumers."
Danielle Levitas, IDC, Group Vice President, Consumer, PCs, Broadband, & New
Media
"With the PureView Pro Nokia has redefined the camera phone experience,
leapfrogging compact cameras to deliver an image quality more akin to
professional SLRs. It's great to see Nokia innovating in imaging again and
hopefully will see this technology appear across its portfolio in the near
future."
Nick Dillon, Ovum, Analyst, Platforms & Devices
"With the Nokia 808 PureView and PureView Pro technology behind it, Nokia is
showing the industry that mobile camera technology is about more than just a
megapixel race." said Carrie Sylvester, Senior Research Analyst, Consumer &
Professional Imaging Trends. "PureView Pro technology is about using pixels in
new ways, combining them with high precision optics, a sensor with excellent
light gathering properties, and advanced Nokia image processing algorithms. The
Nokia 808 PureView is a breakthrough in mobile imaging technology and sets an
entirely new standard for the camera phone industry."
Carrie Sylvester, InfoTrends, Senior Research Analyst, Consumer and Professional
Imaging Group
"Nokia's new imaging platform, PureView Pro represents the robust innovation
needed for the company to maintain a long-term competitive advantage in the
fiercely competitive mobile market. The clarity and low-light capture capability
enabled by PureView Pro, coupled with robust HD video capture, will enable
current and future Nokia products to appeal to not just photo enthusiasts, but
enable new initiatives outside traditional consumer mobility, such as news-
gathering, content authoring, and e-publishing."
Chris Chute, IDC, Research Manager, Worldwide Digital Imaging Practice, IDC
"The Asha portfolio brings a strong proposition of value, quality, productivity
and entertainment. It resonates particularly well in high growth markets and the
expanded range will set Nokia apart in the value-conscious segment from the
plethora of me-too devices".
Rachel Lashford, Canalys, Managing Director, Mobile and APAC
"Nokia is taking important steps to further develop their Lumia portfolio by
expanding into both a value-tier segment with the Nokia Lumia 610 and broadening
the availability of the high-end Nokia Lumia 900 to the rest of the world.
However, Nokia is also continuing to innovate for the future with breakthrough
technology like PureView Pro on the Nokia 808 PureView - which shows that Nokia
remains committed to staking its claim to technology leadership in the wireless
industry."
Roger Entner, Recon Analytics, Analyst & Founder
About Nokia
Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visithttp://www.nokia.com/about-
nokia.
FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein which are not historical facts
are forward-looking statements, including, without limitation, those regarding:
A) the expected plans and benefits of our strategic partnership with Microsoft
to combine complementary assets and expertise to form a global mobile ecosystem
and to adopt Windows Phone as our primary smartphone platform; B) the timing and
expected benefits of our new strategy, including expected operational and
financial benefits and targets as well as changes in leadership and operational
structure; C) the timing of the deliveries of our products and services; D) our
ability to innovate, develop, execute and commercialize new technologies,
products and services; E) expectations regarding market developments and
structural changes; F) expectations and targets regarding our industry volumes,
market share, prices, net sales and margins of products and services; G)
expectations and targets regarding our operational priorities and results of
operations; H) expectations and targets regarding collaboration and partnering
arrangements; I) the outcome of pending and threatened litigation; J)
expectations regarding the successful completion of acquisitions or
restructurings on a timely basis and our ability to achieve the financial and
operational targets set in connection with any such acquisition or
restructuring; and K) statements preceded by "believe," "expect," "anticipate,"
"foresee," "target," "estimate," "designed," "plans," "will" or similar
expressions. These statements are based on management's best assumptions and
beliefs in light of the information currently available to it. Because they
involve risks and uncertainties, actual results may differ materially from the
results that we currently expect. Factors that could cause these differences
include, but are not limited to: 1) our ability to succeed in creating a
competitive smartphone platform for high-quality differentiated winning
smartphones or in creating new sources of revenue through our partnership with
Microsoft; 2) the expected timing of the planned transition to Windows Phone as
our primary smartphone platform and the introduction of mobile products based on
that platform; 3) our ability to maintain the viability of our current Symbian
smartphone platform during the transition to Windows Phone as our primary
smartphone platform; 4) our ability to realize a return on our investment in
MeeGo and next generation devices, platforms and user experiences; 5) our
ability to build a competitive and profitable global ecosystem of sufficient
scale, attractiveness and value to all participants and to bring winning
smartphones to the market in a timely manner; 6) our ability to produce mobile
phones in a timely and cost efficient manner with differentiated hardware,
localized services and applications; 7) our ability to increase our speed of
innovation, product development and execution to bring new competitive
smartphones and mobile phones to the market in a timely manner; 8) our ability
to retain, motivate, develop and recruit appropriately skilled employees; 9) our
ability to implement our strategies, particularly our new mobile product
strategy; 10) the intensity of competition in the various markets where we do
business and our ability to maintain or improve our market position or respond
successfully to changes in the competitive environment; 11) our ability to
maintain and leverage our traditional strengths in the mobile product market if
we are unable to retain the loyalty of our mobile operator and distributor
customers and consumers as a result of the implementation of our new strategy or
other factors; 12) our success in collaboration and partnering arrangements with
third parties, including Microsoft; 13) the success, financial condition and
performance of our suppliers, collaboration partners and customers; 14) our
ability to source sufficient quantities of fully functional quality components,
subassemblies and software on a timely basis without interruption and on
favorable terms, including the disruption of production and/or deliveries from
any of our suppliers as a result of adverse conditions in the geographic areas
where they are located; 15) our ability to manage efficiently our manufacturing,
service creation, delivery and logistics without interruption; 16) our ability
to ensure the timely delivery of sufficient volumes of products that meet our
and our customers' and consumers' requirements and manage our inventory and
timely adapt our supply to meet changing demands for our products; 17) any
actual or even alleged defects or other quality, safety and security issues in
our products; 18) any actual or alleged loss, improper disclosure or leakage of
any personal or consumer data collected or made available to us or stored in or
through our products; 19) our ability to successfully manage costs, including
our ability to achieve targeted costs reductions and to effectively and timely
execute related restructuring measures, including personnel reductions; 20) our
ability to effectively and smoothly implement the new operational structure for
our businesses; 21) the development of the mobile and fixed communications
industry and general economic conditions globally and regionally; 22) exchange
rate fluctuations, including, in particular, fluctuations between the euro,
which is our reporting currency, and the US dollar, the Japanese yen and the
Chinese yuan, as well as certain other currencies; 23) our ability to protect
the technologies, which we or others develop or that we license, from claims
that we have infringed third parties' intellectual property rights, as well as
our unrestricted use on commercially acceptable terms of certain technologies in
our products and services; 24) our ability to protect numerous patented
standardized or proprietary technologies from third-party infringement or
actions to invalidate the intellectual property rights of these technologies;
25) the impact of changes in government policies, trade policies, laws or
regulations and economic or political turmoil in countries where our assets are
located and we do business; 26) any disruption to information technology systems
and networks that our operations rely on; 27) unfavorable outcome of
litigations; 28) allegations of possible health risks from electromagnetic
fields generated by base stations and mobile products and lawsuits related to
them, regardless of merit; 29) our ability to achieve targeted costs reductions
and increase profitability in Nokia Siemens Networks and to effectively and
timely execute related restructuring measures; 30) Nokia Siemens Networks'
ability to maintain or improve its market position or respond successfully to
changes in the competitive environment; 31) Nokia Siemens Networks' liquidity
and its ability to meet its working capital requirements; 32) whether Nokia
Siemens Networks is able to successfully integrate the acquired assets of
Motorola Solutions' networks business, retain existing customers of the acquired
business, cross-sell Nokia Siemens Networks' products and services to customers
of the acquired business and otherwise realize the expected synergies and
benefits of the acquisition; 33) Nokia Siemens Networks' ability to timely
introduce new products, services, upgrades and technologies; 34) Nokia Siemens
Networks' success in the telecommunications infrastructure services market and
Nokia Siemens Networks' ability to effectively and profitably adapt its business
and operations in a timely manner to the increasingly diverse service needs of
its customers; 35) developments under large, multi-year contracts or in relation
to major customers in the networks infrastructure and related services business;
36) the management of our customer financing exposure, particularly in the
networks infrastructure and related services business; 37) whether ongoing or
any additional governmental investigations into alleged violations of law by
some former employees of Siemens AG may involve and affect the carrier-related
assets and employees transferred by Siemens AG to Nokia Siemens Networks; 38)
any impairment of Nokia Siemens Networks customer relationships resulting from
ongoing or any additional governmental investigations involving the Siemens
carrier-related operations transferred to Nokia Siemens Networks; as well as the
risk factors specified on pages 12-39 of Nokia's annual report Form 20-F for the
year ended December 31, 2010 under Item 3D. "Risk Factors." Other unknown or
unpredictable factors or underlying assumptions subsequently proving to be
incorrect could cause actual results to differ materially from those in the
forward-looking statements. Nokia does not undertake any obligation to publicly
update or revise forward-looking statements, whether as a result of new
information, future events or otherwise, except to the extent legally required.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services(at)nokia.com
www.nokia.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
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