Nokia expands its Asha range with smarter feature phones that improve ways to work, learn and play
(Thomson Reuters ONE) -
- Work - first Series 40 Asha phone to support Mail for Exchange
- Learn - new Nokia Life services provide key information to young, urban
consumers, coupled with Nokia's cloud-based browser for faster discovery of the
online world while paying less
- Play - 40 free games available from EA worth EUR 75; plus preloaded
NokiaSocial application that enables a single sign-in to multiple communities
Barcelona, Spain - Accelerating its capability to connect the next billion
people to the internet, Nokia today unveiled additional services and three
moreAsha feature phone models -- the Nokia Asha 202, Asha 203 and Asha 302 -- at
Mobile World Congress.
Designed to deliver a variety of affordable mobile experiences, the new
offerings target three dimensions: Work, with Mail for Exchange support for
theNokia Asha 302; Learn, bringing new information services for young, urban
consumers, and a fast, cloud-based browser that reduces internet access costs;
and Play, with free EA games available on the Nokia Asha 202 and Asha 203.
"Since outlining a new strategy a year ago, we've taken significant actions to
deliver against it," said Mary T. McDowell, Nokia's executive vice president for
Mobile Phones. "We've been connecting the next billion people to the mobile
world and its benefits through contemporaryfeature phones and internet services.
Today, we are taking another step in that direction, with a compelling
combination of smarter mobile devices packed with innovative services."
Nokia Life benefits 50 million users
Nokia also announced an evolution of Nokia Life Tools, Nokia Life, which
provides life-enhancing information across the range of Nokia Series 30 and
Series 40 products. Now with additional relevant services, social elements and
fresher look, it's available first on the Nokia Asha 202 and 203 phones. Since
its 2009 launch in India, the SMS-based service has expanded to China, Indonesia
and Nigeria. To date, more than 50 million people have experienced its benefits.
Nokia Life delivers content in the areas of parenting, life skills, education,
health, entertainment and agriculture. For example, Nokia Life can help parents
focus on children's physical, emotional and social growth needs, from birth to
adolescence. People can also learn English using basic SMS communications, and
enjoy ringtones, sport news and trivia.
"Nokia Life services provide an entry to the world of digital content and an
internet-like experience for many people who don't yet have access to data
plans" said Dieter May, Nokia's senior vice president of Mobile Phone Services.
"With today's news, we're enhancing our services to bring consumers an even more
enjoyable experience on thenew Asha phones, with content that matters to them in
their daily lives, is fun and helps them progress."
Nokia Asha family expands
The Nokia Asha family has expanded rapidly since its debut, just four months
ago, with four devices presented at Nokia World 2011. It's now available in more
than 100 markets globally and will be complemented by three devices announced
today.
Nokia'sAsha 202 and 203 phones stand out with
the combination of a traditional keypad with Image: Nokia Asha 202
a 2.4- inch touch screen, ideal for browsing,
scrolling and opening applications. The Asha
202 features Dual SIM Easy Swap technology
with dedicated SIM manager to personalize the
phone and save up to five SIM cards with
unique information. Both devices come with a
2-megapixel camera, music player, FM radio,
Nokia Browser, and Bluetooth connectivity,
and can handle memory cards up to 32GB.
Estimated retail price for each is about EUR
60, excluding taxes and subsidies, and both
are expected to start shipping in the second
quarter of 2012.
Nokia and EA have teamed on innovative ways to bring games to the next billion.
The Nokia Asha 202 and 203 will be the first Series 40 devices to offer EA
games. As a 60-day promotion at Nokia Store, the EUR 75 separate cost of an EA
40-game pack - including popular titles such as Tetris, Need for Speed, The Run
and Bejeweled - will be automatically waived for buyers of either new model.
TheNokia Asha 302 is Nokia's first Series 40 phone to support
Image: Mail for Exchange, giving people access to their emails, contacts
Nokia Asha 302 and calendar on an exchange server. That and a stylish QWERTY
keyboard make it ideal for young entrepreneurs and professionals
seeking a beautifully designed phone. Additionally, the Nokia
Asha connects to popular social networks and enables chatting
through Whatsapp and other IM services. The Nokia Asha 302 is
powered by a 1-GHz processor and supports 3.5G data speeds. It is
available now for about EUR 95.
"With today's announcement, Nokia has accelerated the truly
global opportunity for enterprise mobility," according to
Nicholas McQuire, research director enterprise mobility
strategies EMEA for IDC.
"By making Mail For Exchange available for the sub 100 euros
mobile device market, Nokia has taken a significant step in
helping businesses across the globe, including those from high
growth economies, achieve the productivity and employee
satisfaction benefits that greater mobility affords them."
Nokia Browser helps consumers and operators to significantly cut costs
All three new devices provide a fast and affordable internet experience via
Nokia's cloud-acceleratedNokia Browser, which makes internet content easy to
discover with its localized and personalized home page design and portal to
thousands of web apps. In addition to its speed, the browser compresses data
traffic up to 90 percent, meaning cost reductions for consumers and operators,
who can have better network utilization. Nokia Browser has been rapidly adopted,
with almost four new users around the world activating it every second. It is
available today in more than 200 markets.
About Nokia
Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visithttp://www.nokia.com/about-
nokia.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services(at)nokia.com
www.nokia.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
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Datum: 27.02.2012 - 09:16 Uhr
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News-ID 118630
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