Net Insight Creates Opportunity In The New Video Landscape With Its Solutions For Service-Aware Media Networks
(Thomson Reuters ONE) -
Net Insight's unique SAMN approach meets the call for smarter delivery of IP
video
so service providers can enter the OTT-value-chain and capitalize on the new
media trends
STOCKHOLM, Sweden - Net Insight, a leading provider of efficient and scalable
transport solutions for media, IP and broadcast networks, unveils key industry
insights outlined in a recent analyst whitepaper by an independent research
firm. The white paper provides an overview of how service providers can
capitalize on the many emerging business opportunities developing from today's
changing video and media landscape. It recommends utilizing a service aware
media network (SAMN) architecture to drive revenue opportunities in video
production, distribution and delivery over existing IP networks.
The white paper "New Video Landscape Dynamics Require Smarter Delivery of IP
Video," explores how today's new video landscape opens up opportunities for IP
service providers to become part of the OTT-value chain, and this opportunity is
heavily contingent upon their ability to meet the Quality of Service (QoS) and
Quality of Experience (QoE) demands of content owners, media and broadcast
companies. The implementation of a SAMN architecture is critical to meeting the
quality demands of premium services, as it provides service-centric network
management that ensures service integrity is upheld throughout the delivery
process and improves the performance of the IP network.
As more video traffic continues to flood networks, and the lines between
traditional broadcast television and OTT video services are blurring, consumer
expectations are increasing and quality will become even more of a challenge.
Live content, interactivity and personalized advertising are also complicating
network quality issues. Yet this challenge comes hand-in-hand with a lucrative
opportunity. By leveraging a SAMN architecture, network owners have the
capability to re-insert themselves into the content value chain by offering
premium video contribution, delivery and distribution networks.
"The great untapped opportunity is for network owners to sell premium access to
content owners that can monetize the higher QoE via subscriptions and
advertising. This will drive service provider revenues and the needed
infrastructure upgrades that can move our whole industry forward," says Brian
Partridge, vice president of Yankee Group's Network Research group and author of
the whitepaper. "In the report we detail how service-aware media networks, with
the ability to look at each individual service in the network, are the first
technical step in this much-needed direction."
Once the SAMN architecture is in place for premium QoS and QoE, Partridge
outlines how monetization opportunities for service providers are realistic and
extensive. For content delivery and distribution, media-aware premium CDNs and
OTT hosting services are two areas on most service provider's strategic agenda
and for which a SAMN architecture is ideal and game changing. Ideas presented
in the paper include creating direct relationships with content owners to create
content-specific data access packages. In addition, IP network operators can
build on-deck, IPTV and three-screen entertainment propositions. In these
models, they can also leverage existing network footprints to cache stored
content closer to the consumer to support high quality live streaming.
"At Net Insight, we have architectured our solutions to provide the technical
capabilities required for service providers to monetize on the OTT-value chain,"
adds Per Lindgren, founder and VP, business development, Net Insight.
"Customers are willing to pay for quality and that means that the right network
architecture makes the new environment a good revenue opportunity for innovative
service providers."
The white paper "New Video Landscape Dynamics Require Smarter Delivery of IP
Video," is commissioned from Yankee Group by Net Insight.
To review the whitepaper in full please visit www.netinsight.net/News/Resource-
center/
For further information, please contact:
Per Lindgren, vice president corporate and business development and co-founder,
+46 8 685 04 00, per.lindgren(at)netinsight.net
About Net Insight
Net Insight delivers the world's most efficient and scalable transport solution
for Broadcast and IP Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV
networks.
Net Insight products truly deliver 100 percent Quality of Service with three
times improvement in utilization of bandwidth for a converged transport
infrastructure. Net Insights Nimbra(TM) platform is the industry solution for
video, voice and data, reducing operational costs by 50 percent and enhancing
competitiveness in delivery of existing and new media services.
More than 150 world class customers run mission critical video services over Net
Insight products in over 50 countries. Net Insight is quoted on the NASDAQ OMX,
Stockholm.
For more information, visitwww.netinsight.net
Net Insight creates opportunities in the new video landscape:
http://hugin.info/130084/R/1589704/499267.pdf
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Source: Net Insight AB via Thomson Reuters ONE
[HUG#1589704]
Unternehmensinformation / Kurzprofil:
Datum: 29.02.2012 - 10:01 Uhr
Sprache: Deutsch
News-ID 119833
Anzahl Zeichen: 6503
contact information:
Town:
Stockholm
Kategorie:
Business News
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"Net Insight Creates Opportunity In The New Video Landscape With Its Solutions For Service-Aware Media Networks"
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