Consumers find an unfamiliar taste more enjoyable after looking at food that appeals to them
(Thomson Reuters ONE) -
Nestlé S.A. /
Consumers find an unfamiliar taste more enjoyable after looking at food that
appeals to them
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Simply looking at images of food that appeals to you can make something taste
better, according to a new study by scientists at the Nestlé Research Center in
Switzerland.
Their findings, published in the journal PLoS ONE, suggest that just looking at
food produces brain activity that affects your perception of taste.
Read the full story: www.nestle.com/Media/NewsAndFeatures/Pages/Food-
appeals.aspx
More Nestlé news: www.nestle.com
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Nestlé S.A. via Thomson Reuters ONE
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