THE AWARD-WINNING RAPALA ECO WEAR TAKES A NATURAL STEP UPSTREAM
(Thomson Reuters ONE) -
Rapala VMC Corporation
Press Release
March 20, 2012 at 2:00 p.m.
In addition to commercial overfishing, the use of fossil fuels creates a
significant threat to aquatic life. Fossil fuels generate greenhouse gasses that
destroy the ozone layer, which results in global warming and meteorological
anomalies. Drying, floods and oxidation of waters are threatening the wellbeing
of both human beings and fish species. On the other hand, environmental issues
have become a hot topic in politics and business while science is developing new
applications for renewable energy sources.
Known for its legendary lures, Rapala is approaching the environment with the
new Eco Wear Reflection waders. Renewable energy is harnessed in their
production technique. DuPont(TM) Cerenol® Polyol technology is based on DuPont's
proprietary family of polyether polyols that are manufactured in a sustainable
process using an ingredient derived from agricultural feedstock. DuPont Cerenol
technology is applied as a part of the Eco Wear Reflection Waders' manufacturing
process where the fabric is given its outstanding waterproof and breathable
qualities with 30% smaller fossil energy use and 35% smaller greenhouse gas
emissions. The waders are packaged in a recyclable carton.
In addition to the eco-friendly construction, Rapala Eco Wear Reflection Waders
feature a new design protected pattern that mimics natural underwater light
reflections, thus acting as an aquatic camouflage and helping the wearer to
blend into the subsurface environment. Thanks to the asymmetry of the pattern,
there are no two pairs of Reflection waders that are exactly alike. This little
detail reflects the unique and, at the same time, diverse characteristics of the
nature.
Environmental thinking should be a top priority for all of us, especially for
the fishermen. There's only one way to guarantee the continuation of fishing:
the well-being of aquatic life.
Needless to say, Rapala is not saving the planet with Eco Wear. It points out,
however, that each consumer can contribute to something we all depend on. Green
technology, uncompromised quality and ground-breaking design. Those are the
fundamentals embodied in more and more Rapala apparel in the growing Eco Wear
family.
Caption:
The eco-friendly Eco Wear Reflection waders won the Best New Apparel prize at
the 2011 European Fishing Tackle Trade Exhibition (EFTTEX), which is the biggest
and most important sports fishing trade show in Europe.
For more information:
Product Manager Henri Eppert
henri.eppert(at)rapala.fi
Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279
million in 2011, employs some 2 000 people in 37 countries. Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.
Press Release:
http://hugin.info/120091/R/1595717/502546.pdf
EFTTEX Fishing Apparel Award image:
http://hugin.info/120091/R/1595717/502544.pdf
EFTTEX Best New Fishing Apparel image:
http://hugin.info/120091/R/1595717/502545.jpg
Eco Wear Reflection Waders image:
http://hugin.info/120091/R/1595717/502543.jpg
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Rapala VMC Oyj via Thomson Reuters ONE
[HUG#1595717]
Unternehmensinformation / Kurzprofil:
Datum: 20.03.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 126640
Anzahl Zeichen: 4918
contact information:
Town:
Helsinki
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 143 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"THE AWARD-WINNING RAPALA ECO WEAR TAKES A NATURAL STEP UPSTREAM"
steht unter der journalistisch-redaktionellen Verantwortung von
Rapala VMC Oyj (Nachricht senden)
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