The Responsible Summer Job campaign is named the non-profit communication activity of 2011
(Thomson Reuters ONE) -
Alma Media Corporation Press Release April 3, 2012, at 10.00 (EEST)
THE RESPONSIBLE SUMMER JOB CAMPAIGN IS NAMED THE NON-PROFIT COMMUNICATION
ACTIVITY OF 2011
The Finnish Children and Youth Foundation, Alma Media and Monster.fi's
Responsible Summer Job 2011 campaign was selected as the non-profit
communication activity of 2011. The jury gave special credit to the campaign for
providing more opportunities and better future prospects for young people. The
best non-profit communication activity is selected annually by
Yhteiskuntaviestinnän yhdistys (the Finnish Association of Non-profit
Communication). The summer job campaign shared first prize with EHYT Ry's
(Preventive Work in Substance Abuse) campaign, which seeks to ban aspirational
advertising of alcohol.
"Youth employment is one of the most important things for balanced social
development, both in Finland and around the world. If we cannot offer
opportunities for the young now, in a couple of years we will be facing a
challenge on a significantly larger scale. This recognition is a sign telling us
that the theme we are dealing with in our campaign is highly topical. Warm
thanks to the companies involved - this prize is for the most part a recognition
of their foresightedness!" says Sari Baldauf, the face of the campaign in 2011.
The Responsible Summer Job 2011 campaign challenged employers to provide more
and better jobs for young people. All employers ready to commit to the
principles of responsible summer jobs are welcome to join the campaign. Seventy-
four employers participated in the campaign, and the total number of summer jobs
was almost 16,000.
Youth employment has been the topic of many debates lately and reducing
unemployment is one of the central actions in the Finnish government's plan to
prevent social exclusion. For the young, the first work experiences gained in
summer jobs or internships are important steps in moving towards the job market.
The Responsible Summer Job campaign highlights the fact that young people should
be able to develop their expertise and work experience starting from their first
job.
The campaign will grow in 2012
The campaign continues in 2012 and aims to double the number of participants and
its media visibility from last year. In addition to Alma Media and Monster.fi,
the campaign features Sonera as the main partner, as well as several new experts
and partner companies. The leading figure for the campaign in 2012, the Chairman
of the Board of the Confederation of Finnish Industries Ole Johansson, stresses
the employers' role in coaching young people in preparation for working life:
"We want to remind companies of their responsibility for raising a new
generation of employees. Finland cannot afford to lose the expertise or the
contribution of a single individual. A summer job is the most secure way of
giving a young person a chance to learn new things and start a career."
Further information
Antti Järventaus, Development Manager, Finnish Children and Youth Foundation,
tel. +35850 364 6410
Riikka Poukka, Corporate Responsibility Manager, Alma Media Corporation, tel.
+35810 665 2800
Maria Soini, Marketing Manager, Monster.fi, tel. +35810 665 2723
Link: Campaign website: www.nuori.fi/kesaduuni (in Finnish).
The Finnish Children and Youth Foundation in brief
The Finnish Children and Youth Foundation is an expert in young people's life
skills, promoting children and young people's well-being and preventing
problems. The foundation, which was set up in 2001, operates in Finland as well
as in several developing countries. The FCYF challenges companies to put efforts
into increasing the life quality of young people and offers them ways to execute
their corporate responsibility. Read more: www.nuori.fi.
Alma Media in brief
Alma Media is a continually renewing media company whose best-known brands
include Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs
around 3,000 professionals. Net sales amounted to EUR 316.2 million in 2011, and
operating profit was 13.3 per cent of net sales. Alma Media's shares (ALN1V) are
listed on the Helsinki Stock Exchange of the NASDAQ OMX. Read more:
www.almamedia.com.
Monster in brief
Monster is the world's largest online job search service and the market leader
in its field in Finland. Monster.fi attracts over 90,000 unique visitors with
per week (TNS). You can search for jobs through Monster in over 60 countries.
Monster's owners are Alma Media Corporation (75%) and Monster Inc. (25 %). Read
more: www.monster.fi.
Business partners
Several players who share an interest in young people's job opportunities are
involved in making the campaign happen. The unions involved are the
Confederation of Finnish Industries (EK), the Economic Information Office (TAT),
the Finnish Association for Human Resource Management - HENRY ry, ProCom - the
Finnish Association of Communications Professionals and the Finnish Business &
Society ry (FiBS). The student unions The National Union of University Students
in Finland SYL, The Union of Students in Finnish Universities of Applied
Sciences SAMOK and the Finnish Vocational Students' Association SAKKI will speak
for young people. The campaign is also supported by ABB, DNA, YIT and ISS
services.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Alma Media Oyj via Thomson Reuters ONE
[HUG#1599618]
Unternehmensinformation / Kurzprofil:
Datum: 03.04.2012 - 09:00 Uhr
Sprache: Deutsch
News-ID 131355
Anzahl Zeichen: 6398
contact information:
Town:
Helsinki
Kategorie:
Business News
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