DGAP-News: TOM TAILOR's Retail segment achieves 46% sales increase in Q1 2012 - E-commerce sales almost doubled in March 2012 -
(firmenpresse) - DGAP-News: TOM TAILOR Holding AG / Key word(s): Development of Sales
TOM TAILOR's Retail segment achieves 46% sales increase in Q1 2012 -
E-commerce sales almost doubled in March 2012 -
11.04.2012 / 07:30
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After a dynamic start to the year, TOM TAILOR Holding AG continued to grow
strongly in March 2012. The development of its e-shop was particularly
gratifying, as it benefited from the start of a long-term TV marketing
campaign which almost doubled sales in comparison to the same month in the
previous year. In the first quarter of the year, TOM TAILOR's sales in the
Retail segment (which includes e-commerce) increased by 45.5% year on year.
On a like-for-like basis, sales increased by 17.7%. Germany's textile
sector finished the first quarter of 2012 with a marginal sales increase of
1% (source: TW Testclub 14/2012). TOM TAILOR has thus once again
outperformed the average development of the textile market and
realized a positive like-for-like growth for the 13th successive quarter.
'TOM TAILOR once again achieved stronger growth than the total market in
the first three months of 2012. In mid-March, we launched our long-term TV
marketing campaign to further strengthen our e-shop and the TOM TAILOR
brand. The initiative had an immediate impact on our e-shop as well as on
our trading partners. In March 2012 our e-shop recorded an increase in
sales of 96.6% compared to the same period of last year. This impressive
growth proves that our decision to invest in TV advertising was the right
step,' said Dieter Holzer, CEO of TOM TAILOR Holding AG.
As of March 2012, TOM TAILOR operated 258 own retail stores across Europe
(compared with 248 at the end of 2011). TOM TAILOR intends to open a total
of 60 to 70 retail stores in 2012, primarily in Germany, Austria and
Switzerland.
About TOM TAILOR
TOM TAILOR - Casual fashion for a casual life!
The TOM TAILOR Group is an international and vertically integrated
lifestyle company. It offers stylish casual wear and accessories for men,
women, teenagers and children in the medium price range. Since the
Company's establishment in 1962 its authentic fashions have highlighted a
positive and light-hearted attitude to life. Every year 12 collections are
developed for each of the product lines TOM TAILOR Casual and TOM TAILOR
Denim. The fashion sphere is completed by an extensive array of licences.
The Group distributes its collections via the wholesale and retail
segments. TOM TAILOR is a dynamic company that has been growing and
expanding continuously for many years. At the end of December 2011, TOM
TAILOR was represented in more than 35 countries by 248 dedicated stores,
the TOM TAILOR e-shop, 155 franchise stores, 1,786 shop-in-shops, and over
6,000 multi-label points of sale. The TOM TAILOR Group generated sales of
EUR 411.6 million in FY 2011 (FY 2010: EUR 347.7 million). The Company
employs 1,541 people worldwide (as of December 31, 2011).
Press and investor contact
Dr Andrea Rolvering
Head of Investor Relations&Corporate Communications
TOM TAILOR Holding AG
Phone.: +49 (0) 40 58956-429
Fax: +49 (0) 40 58956-498
Email: anr(at)tom-tailor.com
Erika Kirsten
Corporate Communications
TOM TAILOR GmbH
Phone.: +49 (0) 40 58956-420
Fax: +49 (0) 40 58956-498
Email: ek(at)tom-tailor.com
Information also available at www.tom-tailor.com.
End of Corporate News
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11.04.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: TOM TAILOR Holding AG
Garstedter Weg 14
22453 Hamburg
Germany
Phone: +49 (0) 40 589 56 0
Fax: +49 (0) 40 589 56 398
E-mail: info(at)tom-tailor.com
Internet: www.tom-tailor.com
ISIN: DE000A0STST2
WKN: A0STST
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in Berlin, Düsseldorf, Hannover, München,
Stuttgart
End of News DGAP News-Service
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164381 11.04.2012
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Datum: 11.04.2012 - 07:30 Uhr
Sprache: Deutsch
News-ID 133667
Anzahl Zeichen: 6008
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Kategorie:
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