DGAP-News: Optimizer International Group, Inc.: Optimizer poised to enter asian market: establishes Hong Kong Corporation
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Optimizer International Group, Inc.: Optimizer poised to enter asian
market: establishes Hong Kong Corporation
16.04.2012 / 09:32
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Optimizer poised to enter asian market: establishes Hong Kong Corporation
April 12, 2012 Auckland, New Zealand: Optimizer International Group
('Optimizer', 'Company') announced entry into the Asian marketplace in an
effort to take its cloud technologies to the fastest growing Cloud markets
in the world. In order to facilitate this entry, the Company has
established a Hong Kong Corporation to facilitate local efforts and entry
into the Mainland China market.
'Its not logical for a SaaS innovator like us to ignore the high growth
asian marketplace, particularly mainland China. It is for this purpose we
took the steps necessary to establish a base in Hong Kong to launch our
technologies in neighboring markets with immediate effect.', said Manas
Kumar, CEO of Optimizer.
New research from Forrester indicates that the global market for cloud
computing will reach a whopping $241 billion by 2020, encompassing
everything from software to cloud-based platforms, with China (RNB 94.9 bn
per year) becoming the largest Cloud Computing market in the world.
'The asian marketplace is nothing like the Americas or Europe where a lot
of business can be done remotely using the traditional SaaS delivery model.
In Asia there's a clear need for localizing our technology as well as our
sales efforts to serve a market that has a very different approach to
business, technology and life in general. With the establishment of our
Hong Kong office, we intend to deploy local assets and resources to hit the
ground running and and expand as needed.', Mr. Kumar continued, calling
Hong Kong, the boldest move the Company has made this year.
About Optimizer: Optimizer HQ is a fast paced 'innovation factory' that
develops and delivers internet based software products for small businesses
around the world on a 'pay-as-you-go' business model. Optimizer products
are 100% web based with nothing to download and businesses only pay a
simple monthly charge to use the software. Its popular technologies include
email marketing, SMS marketing, customer relationship management, search
engine optimization, email list management, location based services and
associated consulting services.
End of Corporate News
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