DGAP-News: LetsBuyIt Group AG: User-friendly innovations provide for a clear distinction from competitors
(firmenpresse) - DGAP-News: LetsBuyIt Group AG / Key word(s): Miscellaneous
LetsBuyIt Group AG: User-friendly innovations provide for a clear
distinction from competitors
17.04.2012 / 08:30
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Corporate News from April 17, 2012
LetsBuyIt Group AG: User-friendly innovations provide for a clear
distinction from competitors
- Product-specific verticalization optimizes product search
- Interactive presentation of the search results
Zurich, April 17, 2012. LetsBuyIt Group AG, parent company of the website
LetsBuyIt.com, and operating a fully automated online price comparison
portal with Social Shopping Services, has developed additional
user-friendly innovations.
LetsBuyIt Group AG reached a product-specific verticalization by means of
comparison functions, optimized for the individual product groups. Thus,
the company was able to replace the regular filter function ordinarily used
for online price comparison tasks and thereby setting themselves apart from
their competitors.
Within the product search on LetsBuyIt Group AG's website one can make
distinctions between the product groups but also within the listing of the
details applicable to the products by means of comprehensive and detailed
information queries. Consequently, the displayed page for the selection of
technical devices will appear completely different than the page for the
selection of fashion goods. Such product-specific verticalization also
takes place within the corresponding product group.
'When performing a target-oriented search for a technical device, different
search criterions are queried than when searching for textiles. The same
applies to a lower product level. Thus, a distinction will be already made
within the product group in order to accomplish a clear differentiation. If
an online shopper searches for a television, he may use specific technical
filters, such as screen size, HD compatibility or format for a comparison,'
said Izzet Guney, chairman of the board of directors of LetsBuyIt Group AG.
In addition to the accurate filter function, LetsBuyIt also introduced the
interactive presentation of the search results and consequently offers
another additional value within their online price comparison portal.
'The user may combine his selected product images when searching and
shopping for various goods and sees how they go together style-wise. We
were not only able to significantly improve the structure of our product
data base with our very useful innovations, but we also offer to our users
a maximum of purposeful structured information on an optically attractive
screen,' said Emmanuel Noirhomme, managing director of LetsBuyIt.com.
About Letsbuyit
LetsBuyIt.com is a platform providing online price comparison and social
shopping services.
LetsBuyIt is currently active in France, Germany and United Kingdom with
three different website versions.
The Company currently reports in its websites over 50 million products sold
by more than 1,500 different merchants. LetsBuyIt makes continuous and live
updates of its product database and indexes new merchants with their
products on a daily basis.
LetsBuyIt allows customers to purchase products at the lowest possible
price by providing on its website all the actual best practices of online
shopping. The aim of the Company is to become the leading shopping portal
andan e-commerce online community meeting point. Indeed, distinctive
features of LetsBuyIt are the social tools which give customers the
opportunity to exchange opinions on their buying experiences, products etc.
For further information please contact:
pr(at)letsbuyit.com
LetsBuyIt Group AG
Emmanuel Noirhomme, Manager
Phone: +33 1 83 64 77 38
Leander (Investor Relations and Media Relations, UK)
Christian Taylor-Wilkinson
Phone: +44 (0)7795 168 157
End of Corporate News
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165168 17.04.2012
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Datum: 17.04.2012 - 08:30 Uhr
Sprache: Deutsch
News-ID 135552
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