BioGaia signs exclusive distribution agreements for its oral health products in the Czech Republic, the Benelux countries and South Africa
(Thomson Reuters ONE) -
BioGaia signs exclusive distribution agreements for its oral health products in
the Czech Republic, the Benelux countries and South Africa
BioGaia has today signed three different agreements, one with Next Force, giving
Next Force exclusive sales rights for BioGaia's oral health products in the
Czech Republic, one with Ivodent, giving Ivodent exclusive sales rights in South
Africa, and one with Oral Company, giving Oral Company exclusive sales rights in
the Netherlands, Belgium and Luxembourg. In all countries, the products will be
sold under the BioGaia brand and the launch is planned to take place during
2012.
The company in the Czech Republic, Next Force, is a specialised pharmaceutical
company that is part of the Pears Health Cyber group. Pears Health is a leading
consulting company focusing on e-marketing in the pharma and healthcare sector,
and operates the Czech Republic's largest online pharmacy (www.lekarna.cz).
"We are satisfied with the agreement with Next Force. The Czech population has
prior experience of probiotics and we look forward to being able to offer the
market's first probiotic product for oral health," says Peter Rothschild,
President of BioGaia.
Ivodent is a South African pharmaceutical company specialised in OTC products,
and has since 1998 very successfully launched several oral health products.
BioGaia ProDentis will be marketed to dental professionals.
"Both dentists and patients have long been seeking an alternative to chemical
and antibacterial products. BioGaia ProDentis is the world's first clinically
documented probiotic for oral health, and we look forward to joining forces with
BioGaia," says Gary Hockley, President of Ivodent.
"South Africa is one of our most successful markets. Ivodent is an ideal
complement to our existing partnership with Akacia, since the company has good
experience of sales and marketing to dental professionals," says Peter
Rothschild, President of BioGaia.
Oral Company operates in the Netherlands, Belgium and Luxembourg and is
specialised in innovative oral health products for the consumer market.
"BioGaia ProDentis is currently the world's only clinically documented probiotic
for oral health. And since several world-leading researchers that we collaborate
with support the product, it was easy to begin working with BioGaia," says Mike
Kesseler, dentist and co-owner of Oral Company.
The oral health products contain BioGaia's patented and well studied probiotic
Lactobacillus reuteri Prodentis. Today BioGaia's oral health products are sold
in 12 countries worldwide.
For additional information please contact
Peter Rothschild, President, telephone: +46 8 555 293 00
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BioGaia has published this information in accordance with the Swedish Securities
Market Act. The information was issued for publication on 15 May 2012, 02:00 pm
CET.
BioGaia press release 15 May 2012 (pdf):
http://hugin.info/86913/R/1612303/513186.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: BioGaia AB via Thomson Reuters ONE
[HUG#1612303]
Unternehmensinformation / Kurzprofil:
Datum: 15.05.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 146703
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