Food recipes and shopping lists easily to mobiles of K-food store customers
(Thomson Reuters ONE) -
KESKO FOOD LTD PRESS RELEASE 16.05.2012 AT 10.30 1(2)
Shopping is easier when the products needed are found on the shopping list
sorted by the store department. Using the mobile service is quick, as no
separate sign up is required. K-food stores' easy-to-use mobile services help
customers in their everyday needs and provide new cooking ideas. According to
Statistics Finland, nearly 40 percent of Finnish households have a smartphone
and seven percent have a tablet.
"Customers have recipes and shopping lists always conveniently at hand. Customer
needs and shopping patterns have become more diverse with new web services,
wireless systems and various terminal equipment. Electronic channels will be key
competitive factors in the near future. Our aim is to be a frontrunner in
providing services that help our customers in their everyday needs, of which the
Pirkka recipe and shopping list service is an excellent example," says Niina
Ryynänen, Kesko Food's Director for Customer Relationships and Marketing.
The mobile m.pirkka.fi service is available in all phones with internet access.
The service provides a search for recipes and an easy creation of shopping lists
with the ingredients either by clicking or by writing them down. Editing the
shopping list by adding or removing products is easy. The list can also be sent
as a text message or email to the family member whose turn it is to do the
shopping. You can access the service by writing m.pirkka.fi in the browser of
the phone. You can also make a shopping list on your computer at
www.pirkka.fi and send it to your mobile or print it on paper. By signing up to
the Pirkka Own Kitchen service, you can use the web pages to prepare shopping
lists based on your personal recipes or even design a menu for any special
events you have during the spring.
You can also download the Pirkka recipe and shopping list service to your phone
as an application. The service is compatible with iPhone, iPad and Android
phones. The app can be used to find recipes according to season, for example,
and to save your favourite Pirkka recipes. The application can be downloaded
from App Store or Google Play from May 16th.
The Pirkka recipe and shopping list service comprises nearly 4,800 recipes, all
of which have been tested by the home economics teachers of the Pirkka test
kitchen. It is easy for consumers to search for recipes on the basis of the
ingredients they have available at home, for example. In addition, as nutrient
contents have been calculated for nearly all recipes, it helps in making healthy
choices. With an advanced search, it is possible to find recipes for special
diets. In addition, the video recipes of the food programme What are we having
today? - more than one thousand in all - can be viewed in the mobile service. In
the videos, Chef Aki Wahlman shows in a few minutes how to prepare meals.
Photos of the mobile service can be downloaded from http://materialbank.kesko.fi
Further information:
Otto Heinonen, Communications Officer, Kesko Food Ltd, otto.heinonen(at)kesko.fi
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the
daily lives of consumers. Kesko has about 2,000 stores engaged in chain
operations in the Nordic and Baltic countries, Russia, and Belarus.
The mobile m.pirkka.fi service has been produced in cooperation with
Markkinointiviestintä Dialogi Oy, a subsidiary of A-lehdet Oy and Finland's
biggest customer media house. Dialogi publishes around 40 customer and
stakeholder magazines. Dialogi is a fast-growing and profitable company, which
has in a short time become the market leader in the sector. Web solutions that
support customer communications are an essential part of Dialogi's business
operations. In 2011, Dialogi's net sales totalled ?17.5 billion.
The partner implementing the Pirkka recipe and shopping list application is
Tieto Corporation, www.tieto.com, the leading IT and product engineering service
company. Their highly specialized IT solutions and services complemented by a
strong technology platform provide their local and global customers tangible
business benefits. With about 18,000 experts, Tieto aims to become a leading
service integrator creating the best service experience in IT.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Kesko Oyj via Thomson Reuters ONE
[HUG#1612697]
Unternehmensinformation / Kurzprofil:
Datum: 16.05.2012 - 09:30 Uhr
Sprache: Deutsch
News-ID 147086
Anzahl Zeichen: 5215
contact information:
Town:
Kesko
Kategorie:
Business News
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"Food recipes and shopping lists easily to mobiles of K-food store customers"
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