InvestmentPitch.com, a Video Content Provider to the Investment Community, Transfers Video Content Library to YouTube
(Thomson Reuters ONE) -
Vancouver, British Columbia, May 17 2012 - InvestmentPitch.com, which
specializes in producing short three minute videos based on research reports and
significant news releases for delivery to the investment community, is
transferring the hosting of its video library to YouTube.com to better serve the
growing market of iOS devices.
Over the last year, InvestmentPitch has been successfully building on the
popularity of its website www.InvestmentPitch.com, and by January 2012, had
attained an Alexa Internet ranking of 187,000, placing the company among the top
1/5 of 1% of active websites. Alexa, founded in 1996, and now a subsidiary of
Amazon, provides traffic data, global information and other information based on
the browsing behaviour of Internet users.
Barry Morgan, the company's CFO stated, "Our users appreciate that we can take a
complex and lengthy report and within three hours convert the report into a
three minute video, enabling viewers to absorb the information in a visual
context. After viewing one of our videos, potential investors can obtain the
full report if they want additional information. With video on pace to account
for about half of all Web traffic by 2014, we believe we have the right product
at the right time."
When InvestmentPitch was originally created, before the introduction of the
iPhone and iPad, Adobe Flash was the standard for delivering videos across the
Internet. Now, however, HTML5 is an emerging standard for delivering video
content, as Apple devices are unable to view flash content.
During the first quarter of 2012, iPhones accounted for 43% of the US market for
smartphones. Furthermore, a new HIS report estimated that Apple's iPad will grab
61% of worldwide tablet sales this year.
While mobile video traffic is on an upward trajectory as more people watch
videos on the cell phones and tablets, mobile traffic is also rising because of
email, as consumers tend to open their emails on their smartphone instead of
waiting to get home and turn on a computer.
Unfortunately, InvestmentPitch's current platform was unable to deliver to iOS,
and the company's hosting provider was unable to provide a date when that
capability would be available.
Since mobile is now one of the primary ways that people discover video, it
became imperative that InvestmentPitch move to a platform capable of delivering
video to all devices.
Jed Williams, an analyst at researcher BIA/Kelsey is forecasting that social-
media advertising may rise to $9.8 billion by 2016. "Better performance, coupled
with richer formats and creative elements, like video, will be the principal
social-ad market-growth drivers," Williams stated.
Garry Welch, CEO of InvestmentPitch stated, "With our traffic mostly comprising
investors, an audience much coveted by advertisers, we found that in order to
monetize our content our site must be compatible with 'adserving' technology,
and we been in discussions with many of the popular video content delivery
platforms to find a solution. The rapid growth in demand for delivery to all
devices has necessitated that we move quickly. We carefully analysed our options
and have temporarily redirected all our regular traffic to our YouTube channel,
which is now operational. We anticipate launching our new site within the next
60 days and apologize for any inconvenience this may have caused."
InvestmentPitch is currently raising $500,000 from the sale of 5 million units
at $0.10, by way of an offering memorandum.
For more information, in Vancouver contact Barry Morgan at 604-684-5524 or
bmorgan(at)investmentpitch.com, and in Calgary, Jennifer Zimmer at 587-350-6713 or
Jennifer(at)investmentpitch.com.
CONTACT:
InvestmentPitch.com
Barry Morgan, CFO
604-684-5524
bmorgan(at)investmentpitch.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: InvestmentPitch via Thomson Reuters ONE
[HUG#1613131]
Unternehmensinformation / Kurzprofil:
Datum: 17.05.2012 - 18:29 Uhr
Sprache: Deutsch
News-ID 147885
Anzahl Zeichen: 4756
contact information:
Kategorie:
Business News
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