Press release: KLM launches 'à la carte catering' pilot
(Thomson Reuters ONE) -
Amstelveen, 25 May 2010 - KLM Royal Dutch Airlines will launch a pilot project
offering à la carte catering on board. Passengers travelling in Economy Class
will be able to choose from four dishes on flights from Amsterdam to Bangkok and
Taipei, Dubai, Cape Town, Singapore and Denpasar. Orders can be placed when
checking in online. The pilot will run until the end of August this year.
Customers will be able to choose from meals including a healthy Japanese meal;
an Indonesian rice table; a Bella Italia meal, Italian dishes, and a Sustainable
dining meal of sustainable, organic chicken, vegetables and cheese. The meals
can be ordered and paid for when checking in online between 30 and 24 hours
prior to departure. They will cost ?15 per dish.
"The wishes and choices of our customers are key. We will be testing them during
the pilot project. Our aim is to align our products even more closely to what
different customers want," said Erik Varwijk, Executive Vice President of KLM
Commercial.
The à la carte meals are part of the Delicious range, which KLM introduced on
Economy Class flights to intercontinental destinations in February 2010. The
range contributes to the uniform image of the on-board product.
For more information:
KLM Media Relations, tel:+31(0)20-6494545
[HUG#1418593]
25052010-EN-Press Release A la Carte Catering: http://hugin.info/130669/R/1418593/368776.pdf
Unternehmensinformation / Kurzprofil:
Datum: 25.05.2010 - 16:51 Uhr
Sprache: Deutsch
News-ID 21426
Anzahl Zeichen: 0
contact information:
Town:
Amstelveen
Kategorie:
Business News
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