DGAP-News: Ströer Out-of-Home Media AG: BlowUP media Benelux acquires business and staff of MegaMedium Nederland
(firmenpresse) - DGAP-News: Ströer Out-of-Home Media AG / Key word(s): Acquisition
Ströer Out-of-Home Media AG: BlowUP media Benelux acquires business
and staff of MegaMedium Nederland
20.07.2011 / 10:00
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Company strengthens market leadership in the Netherlands / Portfolio grows
to 30 locations
Amsterdam/Duesseldorf, July 20, 2011 - BlowUP media Benelux, a Ströer Group
company and specialist for large-scale outdoor advertisements, has taken
over the Maxdec Group's activities with large-scale posters in the
Netherlands. This acquisition includes all of the locations and employees
of Dutch outdoor advertiser MegaMedium Nederland B.V., part of the Maxdec
media group. By finalizing the transaction, blowUp has further strengthened
its market position, and the company now manages over 30 large-scale poster
sites in major towns and cities throughout the Netherlands, including the
very prominent 150 square-meter poster space on Amsterdam's main street,
Rokin, which runs south from Dam Square to Muntplein.
The acquisition by blowUP ensures that MegaMedium's business activities
will continue and that its existing customers can count on ongoing support.
The Maxdec holding company withdraws from the giant poster segment and will
now concentrate on its core business activities of video, production and
digital media.
Cedric Boterman, founder of MegaMedium Nederland states, 'We welcome the
acquisition and believe it represents a good opportunity for the sector's
growth prospects. blowUP media is the ideal company to buy the assets of
MegaMedium Nederland, and it is perfectly positioned to continue working
with MegaMedium's customers and business partners while retaining the
company's employee base.'
Heinz Leuters, COO at blowUP media Group, says, 'The acquisition of
MegaMedium's assets significantly strengthens our position in the
Netherlands and Europe. Starting now, our customers have an even larger
range of giant posters to choose from. Over the last 10 years, we have
continuously worked on developing large-scale external advertising in the
Netherlands, and we have made a particularly important contribution with
our introduction of new premium products such as the LED backlit units on
Damrak, the street which leads to Amsterdam's central station.'
Click here for visuals of the most important large-scale poster sites in
the Netherlands:
http://microsites.blowup-media.com/megamedium
These visuals can be used free of charge. Please name 'blowUP media' as the
source.
About blowUP media
blowUP media, a Ströer Group company, specializes in large-scale outdoor
advertising that ranges in size from 100 to 17,300 square meters. Its
advertising spaces ensure that companies' statements and messages reach
their target groups at prime locations in important European cities. No
matter if it's Berlin, London or Madrid, large-scale posters are a
particularly effective means of generating attention, and they have an
unrivaled impact on the urban landscape. blowUP media manages approximately
300 locations, giving it the largest network of giant posters in Europe.
The company has offices in 12 European towns and cities and is a business
partner for advertisers and municipal authorities. Time and again, blowUP
media's award-winning projects set the standards for designing public
spaces - one of our projects, The Longest Love-Letter In The World, has
even made it into the Guinness Book of Records. More information is
available at www.blowup-media.com.
Contact:
blowUP media GmbH
Katrin Robertson
Group Managing Director
Nordstrasse 116
40477 Duesseldorf
Germany
Tel: +49 211 49137-27
Fax: +49 211 49137-10
E-mail: presse(at)blowup-media.de
www.blowup-media.com
IR Contact:
Stefan Hütwohl
Ströer Out-of-Home Media AG
Director Group Finance and Investor Relations
Ströer Allee 1 | D-50999 Cologne, Germany
Phone: +49 (0)2236 / 96 45-338
Fax: +49 (0)2236 / 96 45-6338
E-Mail: ir(at)stroeer.de
End of Corporate News
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20.07.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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The issuer is solely responsible for the content of this announcement.
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Language: English
Company: Ströer Out-of-Home Media AG
Ströer Allee 1
50999 Köln
Germany
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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132594 20.07.2011
Datum: 20.07.2011 - 10:00 Uhr
Sprache: Deutsch
News-ID 34651
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
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