adidas and UEFA expand partnership for European club football
(Thomson Reuters ONE) - adidas to supply match balls for UEFA club football competitionsNyon/Herzogenaurach, July 24th, 2009 - adidas and UEFA todayannounced the extension of their long-term partnership for the UEFAChampions League and also an agreement for the newly created UEFAEuropa League as well as UEFA Super Cup. adidas is thus furtherstrengthening its position as Europe's leading football brand,supporting for the first time all official UEFA club footballcompetitions.For the competitions in the 2009/10 season, adidas, together withUEFA, has designed three match balls that meet the very highestdemands of modern football.The design of the official match ball for the UEFA Champions League2009/10 season is based on the widely recognized, eye-catchingstarball logo of the UEFA Champions League. All games from theplay-off round to the semi-final will be played with the adidasFinale 9. The match ball for the UEFA Champions League Final inMadrid on May 22nd, 2010 will be unveiled at the beginning of nextyear.The design of the official match ball for the UEFA Europa League isbased on the official logo of this new competition. All games of theUEFA Europa League - including the Final in Hamburg on May 12th, 2010- will be played with the new ball.adidas has also designed a futuristic match ball to be used in theUEFA Super Cup game at the Stade Louis II in Monaco on August 28th,2009.Like the "Finale Rome" and the "EUROPASS" (the match ball for theUEFA EURO 2008(TM)), all three balls feature the new surfacestructure PSC-Texture(TM). This surface structure allows players tocontrol and direct the ball perfectly in all weather conditions. ThePSC-Texture(TM) consists of a sophisticated and extremely finestructure on the ball's outer skin that guarantees optimum gripbetween ball and boot. Due to the usage of this material, the balltexture feels like goose bumps. All three new balls are alsoconstructed out of 14 panels using revolutionary Thermal BondingTechnology.The adidas Finale 9 and the UEFA Europa League ball are available atretail worldwide starting immediately.adidas and UEFA have a shared history and a shared passion forfootball which they aim to develop further on all levels: * adidas will offer a high-quality product range worldwide featuring the insignia of the UEFA Champions League and UEFA Europa League * The UEFA Champions League match officials will sport a special kit featuring the UEFA starball design * adidas will be on site in a different city before every match day to support the UEFA Europa League, conducting a number of events for the fans and promoting the sale of merchandiseadidas producing official match balls since 1970adidas' experience in football production is unequalled. adidas hasbeen making footballs since 1963 and is now the world's leadingmanufacturer, always at the cutting edge of technology.adidas has supplied the official match balls to all major UEFA andFIFA tournaments since 1970, and since 2006 is also the OfficialSupplier of the match ball for all UEFA Champions League games. Theadidas Finale ball has been used for the UEFA Champions League Finalsince the 2000/2001 season. Since 2008, adidas is also the OfficialSupplier of the match ball for the Africa Cup of Nations organized bythe Confederation Africaine de Football (CAF). Starting from the2009/10 season, the UEFA Europa League will also be played withadidas balls. *** Contacts:Media Relations Investor RelationsJan Runau John-Paul O'MearaChief Corporate Communications Officer Head of Investor RelationsTel.: +49 (0) 9132 Tel.: +4984-3830 (0) 9132 84-2751Kirsten Keck Dennis WeberCorporate PR Manager Investor Relations ManagerTel.: +49 (0) 9132 84-6207 Tel.: +49 (0) 9132 84-4989Katja SchreiberCorporate PR ManagerTel.: +49 (0) 9132 84-3810Please visit our corporate website: www.adidas-Group.comhttp://hugin.info/139192/R/1330682/314673.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 24.07.2009 - 12:00 Uhr
Sprache: Deutsch
News-ID 3952
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