Metro Expands in Brazil into Rio de Janeiro
(Thomson Reuters ONE) -
Metro International S.A. ("Metro"), the international newspaper group, today
announced that Metro expands in Brazil by launching a new edition in Rio de
Janeiro. The Rio edition will have an initial distribution of 100,000 daily
copies from Monday to Friday which will be hand delivered by distributors at
strategic locations to reach the target audience.
Together with Bandeirantes, Metro's local partner, Metro initiated the Brazilian
expansion in the Sao Paulo area last year, using the Sao Paulo operation as a
hub to generate operating synergies. As the second largest market after Sao
Paulo, Rio de Janeiro follows as the logical next step. Metro's total
circulation in Brazil after the launch will amount to 330,000 daily copies,
which makes Metro the widest circulated newspaper in Brazil Monday to Friday.
Greater Rio de Janeiro is a city of approximately 11 million people. It is
widely known for its tourism and as a home to many national and international
industries. Rio de Janeiro's local newspaper market represents 23 percent of the
total Brazilian newspaper market. The total advertising market in Brazil is
forecasted by WARC to grow by 9 percent in 2010 in real terms (Jul-2010), with
growth further driven by the Football World Cup of 2014 and the Olympic Games of
2016.
Per Mikael Jensen, President and CEO Metro International, commented: "Metro
continues its expansion in line with the strategy for growth in emerging
markets. Brazil is one of the most attractive markets in Latin America, both in
terms of its size and growth. The Sao Paolo operation has achieved great results
from the beginning. Step by step we are increasing our opportunities to tap into
the market for national sales in Brazil and increase our market share thereof."
Pablo Mazzei, EVP for Latin America Metro International, added: "We are very
excited to continue our growth strategy in Brazil together with Bandeirantes,
one of the leading television broadcasters, whose strengths are unique and
complementary to ours. Timing is just right for Rio; one of the top 30
metropolis in the world, home to several major companies, the cultural capital
of Latin America and centre of attention thanks to the biggest media events in
the world coming up."
For further information, please visit www.metro.lu, or contact:
Per Mikael Jensen, President and CEO Tel: +46 8 120 570 00
Pablo Mazzei, EVP Latin America Tel: +56 9 158 0700
Linda Fors, Head of Investor Relations Tel: +46 704 15 95 30
***
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 19 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active,
well-educated Metropolitan audience of 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through
Swedish Depository Receipts of series A and series B under the symbols MTROA and
MTROB
[HUG#1447983]
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Source: Metro International via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 30.09.2010 - 14:12 Uhr
Sprache: Deutsch
News-ID 43560
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