DGAP-News: TOMORROW FOCUS AG sells 35.86 percent of its stake in AdJug Ltd. - AdJug and IgnitionOne to expand internationally.
(firmenpresse) - DGAP-News: TOMORROW FOCUS AG / Key word(s): Disposal/Alliance
TOMORROW FOCUS AG sells 35.86 percent of its stake in AdJug Ltd. -
AdJug and IgnitionOne to expand internationally.
16.08.2011 / 09:00
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MEDIA RELEASE
TOMORROW FOCUS AG sells 35.86 percent of its stake in AdJug Ltd. - AdJug
and IgnitionOne to expand internationally.
Munich (Germany)/ New York (USA)/ Tokyo (Japan), 16 August 2011 - TOMORROW
FOCUS AG has sold 35.86 percent of its stake in AdJug Ltd. to international
media and advertising group Dentsu Inc, who is strengthening its New
York-headquartered digital technology division IgnitionOne, giving it an 80
percent stake of AdJug. As a result, TOMORROW FOCUS AG's stake in the
London-based online marketing firm AdJug was reduced from 55.86 percent to
20 percent. AdJug's founders, Michael Stephanblome and Satish Jayakumar,
will continue to run the company. TOMORROW FOCUS and IgnitionOne will
enable AdJug to aggressively expand its global footprint.
AdJug Ltd. operates two successful Internet advertising marketplaces in the
UK and Germany and markets over three billion advertising spots from over
4,000 websites every month.
Following the majority takeover of AdJug Ltd. on 15 August 2011, there are
plans to open several new international branch offices alongside existing
locations in London (UK), Munich (Germany) and Bangalore (India). The aim
is also to link AdJug's product portfolio closely to that of the New
York-headquartered digital marketing solutions company IgnitionOne, which
offers product solutions in areas such as search and display campaigns,
on-site optimisation and targeting.
TOMORROW FOCUS AG will continue to be represented on AdJug's international
five-strong board with one seat. This will be occupied by Christoph Schuh
from the Management Board at TOMORRROW FOCUS AG.
There was also agreement on the further expansion of the existing
partnership between AdJug Ltd. and TOMORROW FOCUS subsidiary TOMORROW FOCUS
Media for unsold advertising inventory. As Germany's second biggest ad
network, TOMORROW FOCUS Media will continue to provide AdJug with unsold
advertising inventory.
'Michael Stephanblome and Satish Jayakumar, have developed the company into
a successful European advertising marketplace. Once AdJug reached
profitability at the end of last year, our joint aim was to achieve further
international growth as quickly as possible with the help of a strategic
partner. IgnitionOne is the ideal partner for building AdJug into a global
brand,' commented Christoph Schuh.
As to the company's future prospects, Michael Stephanblome, co-founder and
CEO of AdJug, noted: 'We are very much looking forward to the next stage of
expansion at AdJug and would like to thank our staff for their tremendous
work in building up the company. By driving ahead with further
internationalisation and combining our Dynamic Creative Technology (DCT)
with Ignition One's Audience Scoring Technology, we can create a real USP
that will help us stand out from existing advertising marketplaces.'
'Our majority holding in AdJug represents a decisive step forward in our
efforts to construct the best global marketing products for our customers.
Our centralised digital marketing platform will now be able to expand
massively into the European market,' said Will Margiloff, CEO at
IgnitionOne.
For TOMORROW FOCUS AG, the deconsolidation of AdJug Ltd. creates a positive
contribution to earnings. This amount will be calculated in greater detail
as the year proceeds. The Group's remaining shares in AdJug Ltd. are
covered by an earn-out agreement that will provide a further boost to
earnings provided that AdJug meets specified revenue and earnings targets.
Beginning from 1 August 2001, the Group's equity holding in AdJug Ltd. will
be shown in the balance sheet using the at equity method. In the financial
year 2010, AdJug Ltd. generated revenue of EUR 11.3 million. Looking ahead
at 2011, it plans to increase revenue by approximately 50 percent.
The AdJug transaction was advised by The Jordan Edmiston Group, a
specialized New York City based investment bank.
TOMORROW FOCUS AG is currently examining other potential equity
acquisitions in the areas of advertising and e-commerce.
About TOMORROW FOCUS AG
TOMORROW FOCUS AG (ISIN DE005495329) is based in Munich, Germany, and is
one of the leading exchange-listed Internet groups in Germany.
The Group has a workforce of around six hundred, and its business
operations are divided into three divisions: Transactions, Advertising and
Technologies:
The Transactions division includes HOLIDAYCHECK, the Group's hotel rating
and holiday/travel booking portal, ELITEPARTNER, a premium online dating
portal, and JAMEDA.de, the physician recommendations portal.
The Advertising division includes TOMORROW FOCUS Media, one of the leading
German online ad networks, which markets the ad inventory of premium
portals on behalf of business partners in addition to those operated by the
Group itself such as the news portal FOCUS Online and the stock market
portal FINANZEN100.
The Technologies division includes CELLULAR GmbH, one of Germany's leading
full-service agencies for mobile platforms, and TFT GmbH, which provides
technology and creative services for web-based IT solutions.
About AdJug Ltd.
AdJug Ltd., based in London (UK), Munich (Germany) and Bangalore (India),
is the largest and longest-running transparent display ad exchange for
premium unsold inventory in Europe and the UK. The AdJug exchange serves
over 3 billion ad impressions to more than 67 million unique users per
month. Currently the company has over 500 advertisers and relationships
with more than 2,000 publishers and 4,000 sites worldwide. AdJug helps
advertisers and agencies to achieve superior campaign performance. Its
optimisation technology uses data aggregation to build dynamic re-targeting
segments that find conversions across the ad exchange inventories.
In 2010 AdJug Ltd. generated revenue of EUR 10.8 million. Looking ahead at
2011, it plans to increase revenue by approximately 50 percent.
The company was formed in 2007 by Michael Stephanblome and Satish
Jayakumar. TOMORROW FOCUS AG initially acquired a minority holding in 2008
before eventually raising its stake to 55.86 percent.
About IgnitionOne
IgnitionOne is the world's first closed-loop Digital Marketing Suite,
offering multiple solutions to improve online performance within a single
interface. Solutions include ad management and optimisation (search,
display and Facebook), cross-channel attribution and on-site optimisation -
all through a single, simple-to-implement website tag. The company was
formed in 2011 by combining the online ad management platform SearchIgnite
with audience profiling and on-site optimisation from Netmining.
Ignition One currently generates over USD 20 billion in revenue each year
for some of the world's leading online marketing customers, including
General Motors, Chico's, Ann Taylor, Fiat, and advertising agencies such as
MRM Worldwide and CyberAgent.
For more information, please visit http://www.ignitionone.com or follow the
company on Twitter (at)ignitionone.
Media&Investor Relations contact:
TOMORROW FOCUS AG
Armin Blohmann
Neumarkter Strasse 61
81673 Munich
Germany
phone: +49 (0)89 9250-1256
fax: +49 (0)89 9250-2403
email: a.blohmann(at)tomorrow-focus.de
www.tomorrow-focus.de
http://twitter.com/tomorrowfocus
http://facebook.de/tomorrowfocus
http;//youtube.com/tomorrowfocus
Photo material and logos can be found in our media newsroom at
www.tomorrow-focus.de/newsroom
End of Corporate News
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16.08.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: TOMORROW FOCUS AG
Neumarkter Str. 61
81673 München
Germany
Phone: +49 (0)89 9250-1256
Fax: +49 (0)89 9250-2403
E-mail: a.blohmann(at)tomorrow-focus.de
Internet: www.tomorrow-focus.de
ISIN: DE0005495329
WKN: 549532
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover,
München, Stuttgart
End of News DGAP News-Service
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135589 16.08.2011
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Datum: 16.08.2011 - 09:00 Uhr
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