DGAP-News: Mobile Loyalty PLC Acquires Scandinavian Advertising, a Specialist in Social Media
(firmenpresse) - DGAP-News: Mobile Loyalty PLC / Key word(s): Mergers&Acquisitions
Mobile Loyalty PLC Acquires Scandinavian Advertising, a Specialist in
Social Media
16.08.2011 / 10:09
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Scandinavian Advertising specializes in social media advertising on
Facebook and Google
Malmö/Frankfurt,/London August 16, 2011 - Mobile Loyalty PLC, a fast
growing Swedish Mobile Advertising Company, and Scandinavian Advertising
today announced that they have entered into a definitive agreement under
which Mobile Loyalty has acquired Scandinavian Advertising, This is the
first acquisition for Mobile Loyalty following the company's recent listing
on the Frankfurt Stock Exchange. Terms of the transaction were not
disclosed.
Scandinavian Advertising is a specialist in social media with advertising
on Facebook and is also a Google certified partner. Customers include Metro
Newspaper, Canadian Goose Clothing, Audi, Nelly.com and JC Jeans&Clothes.
Sterner de la Mau, Founder and Chairman, said: 'Mobile Loyalty sees great
synergies between the two companies. Scandinavian Advertising broadens and
opens up Mobile Loyalty's services for mobile advertising to social media
and provides Mobile Loyalty customers and advertisers increased effect of
their marketing investments.' Additionally, Sterner notes, 'Mobile Loyalty
is very excited to be able to broaden its reach into the fast growing area
of mobile marketing. According to ABI Research, the total market for
mobile marketing and advertising is expected to grow from US $1.6 billion
in 2010 to $29 billion in 2014.'
'By partnering with Mobile Loyalty, Scandinavian Advertisings' customers
will have new opportunities to reach their consumers and increase the
impact of their advertising via mobile marketing.' said Alexander
Holmqvist, CEO at Scandinavian Advertising.
About Mobile Loyalty
Mobile Loyalty offers a turn-key white label mobile advertising service for
brands and media companies. The service can be ready to be launched within
weeks, providing media companies with ad services to capitalize on mobile
advertising, by using the superiority of mobile specific attributes. Mobile
Loyalty lets the customer focus on their core business and leverage on
their already existing advertiser and consumer base.
Mobile Loyalty's offering includes a set of new ready-made advertising
services optimized for all digital platforms (e.g. iPhone, Android, mobile
web) delivering efficient embedded advertising, combining web, social media
and mobile channels. Media companies benefit from the ability to source new
mobile advertising revenue without the burden of upfront development costs
in an increasingly changing marketplace.
Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB
(www.mobile-loyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen.
www.deutsche-boerse.com, ticker symbol M8L
For further information, please contact:
Nicklas Gerhardsson, CEO
Mobile Loyalty AB
t: +46 70 7633712
e: nicklas.gerhardsson(at)mobile-loyalty.com
Investor Relations contacts:
European investors:
Nicole Schüttforth
Kirchhoff Consult AG
t: +49 40 60 91 86 64
e: nicole.schuettforth(at)kirchhoff.de
DISCLAIMER
This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.
This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.
This document is only distributed to and targeted at (i) persons outside of
the United Kingdom or (ii) professional investors pursuant to Article 19(5)
of the Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 or (iii) companies with assets and other persons with assets pursuant
to Articles 49(2)(a) to (d) of the Order (with these persons being referred
to as 'qualified persons'). All securities referred to here are available
to qualified persons only and any request, offer or agreement to obtain,
purchase or acquire such securities by any other means shall only be made
in relation to qualified persons. Individuals who are not qualified persons
should under no circumstances take action on the basis of this information
or its content.
End of Corporate News
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16.08.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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