Nestlé's virtual shopping centres deliver real competitive advantage

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Nestlé S.A. /
Nestlé's virtual shopping centres deliver real competitive advantage
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Nestlé continues to gain competitive advantage in retailing with the official
opening of a GBP 1 million (almost CHF 1.5 million) extension to its simulated
shopping centre in the United Kingdom today.

The Insight and Learning Centre, located in York, is one of a worldwide series
of centres established by the Company to provide retailers with the strategic
insight to optimise their sales while growing Nestlé's range of products in
stores.

Pictured: Laurent Freixe, Nestlé Executive Vice President and Zone Director for
Europe (left) and Paul Bulcke, Nestlé Chief Executive Officer (second left)
attended the opening ceremony in York, along with Paul Grimwood, Chief Executive
Officer of Nestlé UK (centre).

Read the full story: Nestlé's virtual shopping centres deliver real competitive
advantage

More Nestlé news: Take a look at our top stories today


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Datum: 27.05.2011 - 14:43 Uhr
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News-ID 55087
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