Global insight tool dedicated to Metropolitans goes live
(Thomson Reuters ONE) -
Metro International re-positions its online research panel into the
"Metropolitan Panel" to reach a broader urban audience and open up recruitment
channels
Metro International S.A. ("Metro"), the world's largest global newspaper group,
today announced the launch of the "Metropolitan Panel" - its global online
research panel dedicated to investigate the psychographic attributes, mindset
and lifestyle of the Metropolitan target audience globally.
Metropolitans are youthful, active, affluent and connected people, working or
studying in the most exciting metropolis around the world. They share a similar
urban lifestyle, attitudes and values and set the trends of the future.
Launched in 2005, the panel previously known as "Metro Life Panel" was focused
on Metro readers and recruited members on Metro media properties. Broadening the
scope of its proprietary research tool from readers to Metropolitans, opens up
the opportunity to diversify recruitment channels and expand geographically
through partnerships with other urban brands and media channels.
The new urban brand positioning aims to make the panelist's experience more
engaging and to keep up response rates.
Eduarda Taveira, Head of Consumer Insight, Metro International commented: "The
launch of the Metropolitan Panel opens up the opportunity for other media to
partner with us and build the best global urban panel on the market. Our goal is
to become industry experts on the metropolitan mindset for the benefit of our
readers and clients. The Metropolitan Panel will help us accomplish this."
Wilf Maunoir, Global Research Director, Metro International added: "Following
the release of our first Metropolitan Report earlier this year, the
repositioning of our panel is a further proof of Metro's deep commitment to
cities and Metropolitans."
The panel is now present in 14 countries; Canada, Chile, Denmark, France,
Greece, Hong Kong, Hungary, Italy, Mexico, Netherlands, Portugal, Russia,
Sweden and the USA.
As part of the ongoing efforts to maintain high engagement, the panel was
migrated last year to Sparq(TM), the world's leading community panel platform by
Vision Critical, the global market research and technology firm. The
Metropolitan Panel follows guidelines and standards set by ESOMAR, the
international organization promoting high technical standards and professional
conduct within the market research industry.
For further information, please visit www.metro.lu or contact:
Eduarda Taveira, Head of Consumer Insight, Metro International
Tel: +46 8 120 570 27
Wilf Maunoir, Global Research Director, Metro International
Tel: +46 8 120 570 25
***
About the Metropolitan Panel
The Metropolitan Panel is an online research panel dedicated to investigate the
lifestyle and mindset of youthful, active, connected urban people. Present in
14 markets, the Metropolitan Panel provides a robust platform for advertisers
and media agencies to refine their communication strategies towards
Metropolitans.
For more information, visit www.metropolitanpanel.com
About Metro International and Metro
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 20 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through
Swedish Depository Receipts of series A and series B under the symbols MTROA and
MTROB.
Metropolitan Panel:
https://www.metropolitanpanel.com/Portal/welcome.aspx
Global insight tool dedicated to Metropolitans goes live:
http://hugin.info/132142/R/1532104/466473.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Metro International via Thomson Reuters ONE
[HUG#1532104]
Unternehmensinformation / Kurzprofil:
Datum: 20.07.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 56546
Anzahl Zeichen: 4897
contact information:
Town:
Luxembourg
Kategorie:
Business News
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"Global insight tool dedicated to Metropolitans goes live"
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