adidas and PUMA together for Peace: PEACE ONE DAY 2009
(Thomson Reuters ONE) - Herzogenaurach, September, 17, 2009 - It will be an historic handshake: In support of the peace initiative "PEACE ONE DAY" the twosportswear companies adidas and PUMA will shake hands for the firsttime after six decades. As a sign of amicable cooperation, employeesof both companies will play football together on Peace Day, September21, and subsequently watch the movie "The Day after Peace" by JeremyGilley, director and founder of PEACE ONE DAY. These events will bethe first joint activities of both companies since their foundersRudolf and Adi Dassler left their shared firm and established adidasand PUMA.The joint initiative aims at raising awareness for PEACE ONE DAY andthe necessity of peaceful cohabitation. adidas and PUMA will alsotake the message and idea of PEACE ONE DAY into the football stadiumsin Munich and Stuttgart through surprise highlights during thehalftimes of the German premier league games FC Bayern Munich - 1. FCNuremberg and VfB Stuttgart - 1. FC Köln on September 19."We at adidas are very proud to support PEACE ONE DAY together withPUMA. We firmly believe that sport can bring the world together.Sport has shown this at countless occasions in the past and we arecommitted to the positive values found in sport: performance andpassion, teamwork and fair play," said Herbert Hainer, CEO of adidasAG. "I am looking very much forward to our adidas and PUMA footballmatch and I hope that our joint initiative helps to raise furtherawareness for PEACE ONE DAY around the world."Jochen Zeitz, Chairman and CEO of PUMA, said: "We are uniting on thisday as a commitment to PEACE DAY. Our common goal being that ourcollaboration today will help create awareness for the day. Kofi Ananonce said that 'individuals can make a difference and collectively wecan make a major contribution'. I believe that is the case also forcompanies. And our unity, in support of PEACE DAY, is a small step ina positive direction as well as an expression of the united power ofsport in a world which we are all responsible for."The companies adidas and PUMA were founded by the brothers Rudolf andAdi Dassler in the 1940s. Until they separated and went their ownways, they both owned a factory called "Gebrueder DasslerSportschuhfabrik" where they together manufactured sports shoes -quite successfully as the world records of Jesse Owens proved. In thelast decades, adidas and PUMA became worldwide leading brands. Bothcompanies are still based in Herzogenaurach, Germany. ***adidas GroupThe adidas Group is one of the global leaders within the sportinggoods industry, offering a broad range of products around three coresegments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered inHerzogenaurach, Germany, the Group has more than 38,000 employees andgenerated sales of EUR 10.8 billion in 2008. For more information,please visit www.adidas-group.com.PUMAPUMA is one of the world's leading sportlifestyle companies thatdesigns and develops footwear, apparel and accessories. It iscommitted to working in ways that contribute to the world bysupporting Creativity, SAFE Sustainability and Peace, and by stayingtrue to the values of being Fair, Honest, Positive and Creative indecisions made and actions taken. PUMA starts in Sport and ends inFashion. Its Sport Performance and Lifestyle labels includecategories such as Football, Running, Motorsports, Golf and Sailing.The Black label features collaborations with renowned designers suchas Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMAGroup owns the brands PUMA, Tretorn and Hussein Chalayan. Thecompany, which was founded in 1948, distributes its products in morethan 120 countries, employs more than 9,000 people worldwide and hasheadquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.For more information, please visit www.puma.com.PEACE ONE DAYJeremy Gilley started PEACE ONE DAY (POD) as a movie project in orderto establish an annual day of ceasefire and non-violence. In 2001PEACE ONE DAY achieved its primary objective; having the UN generalassembly adopt a resolution by all UN member states to formallyestablish an annual day of global ceasefire and non-violence. ThisInternational Day of Peace is September 21st. You will find moreinformation on PEACE ONE DAY on www.peaceoneday.org. PUMA has been apartner of PEACE ONE DAY since 2007.Media Contacts:Oliver Brüggen Ulf SantjerDirector PR Area Central Head of Corporate Communicationsadidas PUMATel.: +49 (0) 9132 84-2536 Tel.: +49 (0) 9132 81-2489oliver.brueggen(at)adidas.com ulf.santjer(at)puma.comKatja Schreiber Kerstin NeuberCorporate PR Manager Deputy Head of Corporate Communicationsadidas Group PUMATel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 81-2984katja.schreiber(at)adidas-group.com kerstin.neuber(at)puma.comhttp://hugin.info/139192/R/1341791/321019.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 17.09.2009 - 09:30 Uhr
Sprache: Deutsch
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