Telenor Launches Unified Communications (UC)
(Thomson Reuters ONE) - Telenor is the first telecoms operator to launch a UnifiedCommunications (UC) solution on the Norwegian market. A total of30,000 Telenor employees currently use Unified Communicationsservices. This important internal experience forms the basis for theproduct being launched commercially today."Unified Communications is a mix of a number of forms ofcommunication. It is a customer-tailored service where speech, data,text, video and conferencing solutions are linked up both from afunctional and a technical point of view. The new element in thisconnection is that it is integrated, and that gives users much moreflexibility to perform their duties irrespective of time andlocation," explains Abraham Foss, Head of Business Markets at Telenorand responsible for the company's efforts in the field of UnifiedCommunications in the Norwegian market.Enormous market potentialWith this launch, Telenor aims to establish itself as a major playerwithin Unified Communications. This will be an important factor incustomer retention in the annual total turnover for speech in thebusiness market, which amounts to around NOK 6.9 billion (source:Gartner)."Unified Communications will form part of the core business atTelenor. The solutions are communications-based and in line with ourother business activities. Telenor aims to achieve the same marketposition in this new sphere of communications as we occupy in the oldone. Even though Norway is an innovative market, it will take betweenfour and eight years before most Norwegian companies have the samenatural relationship with Unified Communications that they currentlyhave with email," Foss says.You have to walk before you can run, and you need experience to drawon before you can sell!Telenor has been gathering useful experience on the organisationaleffects of Unified Communications during a project that has beenrunning for the last three years. This knowledge has been tightlybound into the commercial product to be sold. Just like when Telenormoved to ultra-modern open-plan office premises in Fornebu 10 yearsago, the introduction of Unified Communications for the company's30,000 staff has been an equally important and strategic change forthe organisation."The tangible effects of working with Unified Communications are thatthe organisation collaborates better. People learn more as thedevelopment of skills and the gathering of best practice informationare easier to get hold of. Information sharing increases and thatmeans that the efficiency of working processes increases, too. Lesstravelling means less time pressure for employees, while also havingbenefits in terms of climate change and cost savings. UnifiedCommunications will provide Norway's businesses with many of theeffects that Telenor itself has seen. What is more, a broaderspectrum of forms of communication can be useful in recruitmentprocesses targeting a younger audience," Foss continues.The Unified Communications (UC) solution from TelenorUnified Communications (UC) from Telenor enables a company'semployees to: * have a single phone number for their PC client, landline and mobile phone. The same number is displayed, irrespective of whether the user calls from the PC client, the landline or the mobile. * choose whether they want to answer incoming calls on their PC or mobile phone - both devices can be set up to ring simultaneously. * with Unified Mobile Status, staff members can see from their own PC client whether colleagues are free or busy on their mobiles. This service obtains information from the Telenor mobile network about whether the colleague in question is busy or free, and this status information is then sent to the employee's PC (Unified Communications client). Mobile Status is delivered together with Blueposition. * be offered, provisionally, Unified Mobile Status from the mobile network integrated with Microsoft Office Communications Server and Microsoft Office Communicator.Pilot includes a number of customersOne of the customers piloting Unified Communications from Telenor isSør-Trøndelag County Municipality."Schools have just begun to see the enormous potential of UnifiedCommunications. The County Municipality has an ambition for everysecondary school pupil to be able to take advantage of UnifiedCommunications. This will make it possible to improve the interactionbetween pupils and teachers and to maintain the range of subjectsoffered to pupils in smaller schools," comments Ragnar Kvithyll,Project Leader in the ICT Service at Sør-Trøndelag CountyMunicipality.Alongside Sør-Trøndelag County Municipality, the following businessesare also piloting this Telenor solution: Sykehuspartner (HelseSør-ÿst), DnBNOR, Istad, APL, Atea, EDB, ErgoGroup and Umoe.Telenor partnerKnut Aasrud, General Manager of the Telecoms and Media Sector atMicrosoft for the European, Middle-Eastern and African markets,observes that Telenor is an innovator."Internally, Telenor has Europe's largest installed UC solution andit will be the first telecoms player in Europe to be certified byMicrosoft," Aasrud reveals.Multi-phase launchUnified Communications from Telenor will be delivered in three phasesrunning up to 2011. Phase one covers a selected number of largecompanies. Telenor aims to be able to offer a customer-specific UCsolution in the first quarter of 2010. A standardised UC solutionwill also be on the market for small and medium-sized companies in2011.For further information, please contact:Elisabeth Evjen, Information Manager at Telenor, by email or mobile(+47) 412 70 000.Elisabeth.evjen(at)telenor.comPhoto:Ole Walter Jacobsen.http://www.telenor.com/downloads/Abraham_Foss/Abraham Foss, CMO Telenor Norway.Illustrative photo:http://hugin.info/130231/R/1346562/323524.jpgUnified Communications from Telenor.Telenor:Headquartered in Oslo, Norway, Telenor is an international providerof high quality telecommunications, data and media communicationservices. Telenor is one of Norway's largest companies with revenuesin 2008 of approx. NOK 111 billion (including Kyivstar) and a workforce of more than 40,000 domestically and abroad. Telenor is listedat the Oslo Stock Exchange (TEL).For more information about the Telenor Group, please visitwww.telenor.com.To unsubscribe, please go to:http://press.telenor.com/unsubscribe_press_eng.htmlThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 09.10.2009 - 06:01 Uhr
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