The external communications of the measurement and testing technology specialists are to be extended by the German full service PR agency
Daylight PR will provide holistic PR consulting and implementation services on the basis of a long-term strategy
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(firmenpresse) - Dresden, April 29 2008 – Hegewald & Peschke Mess- und Prueftechnik GmbH is the latest customer to be attracted by Daylight Public Relations International, a German full-service PR agency based in Dresden. As part of a joint, long-term strategy, Daylight PR will pick up the thread of the innovative company’s corporate and product communications and continue to de-velop them. This will form the basis on which to build a successful profile for this quality brand. “We are looking forward to working with Hegewald and Peschke GmbH because it is a highly innovative company,” comments Stefan Lange, Director of Daylight Public Relations International. “Well-known companies across various sectors have been relying on the machines and components produced by the measurement and testing technology specialists for many years, although its public profile has always remained fairly low. The company also provides a very broad range of customer-specific solutions. This combination of satisfied customers, quality and first-class service opens up huge opportunities for external communications. We will use this as part of our strategy in boosting the business success of Hegewald & Peschke GmbH.” Volker Peschke, Director of Hegewald & Peschke GmbH, adds: “We have been developing and selling high-quality measuring and testing technology for a wide range of applications for 18 years. We also have a lot of good ideas for the future and need to raise the profile of our com-pany in order to bring these ideas successfully to market. We set our sights on Daylight PR be-cause the Dresden-based agency has key experience in the technology, manufacturing and en-gineering sectors and we were also impressed by their holistic PR concept. In future, we will be using Daylight PR’s experience and services to make our communications even more target-oriented and to continue the advancement of the Hegewald & Peschke brand.”
About Hegewald & Peschke Mess- und Prueftechnik GmbH The measuring and testing technology specialists are based in Nossen, near Dresden. Since 1990, the company has been developing, manufacturing and selling high-quality machines, components and software solutions for testing raw materials, constructional elements and components. These include universal testing machines, hardness testing machines, testing stands for furniture and constructional elements, as well as various length measurement devices for industry and research. The company, with 50 employees and various sales offices throughout Germany, also provides various measuring and testing services and retrofitting for universal testing machines. The design and software development divisions at Hegewald & Peschke maintain close cooperation with universities and research institutes (such as Fraunhofer) in order to ensure that the company’s products remain at the cutting-edge of technology. Hegewald & Peschke is certified under ISO 9001 and has its own DKD calibration laboratory. For further information about Hegewald & Peschke Mess- und Prueftechnik GmbH, please see the website at www.hegewald-peschke.com.
About Daylight Public Relations International
Daylight PR is a full-service agency based in the city of Dresden, a centre for business and technology. The agency is passionate about media and public relations. Functioning both as an external press office and expert consulting agency with many years of experience, Daylight PR provides a broad range of professional PR and marketing services from a single source. These services cover conception and consulting, media relations, editorial work, press events and activities, creation and production, internal communication, surveys, training, photography, documentation and evaluation. To ensure customer success, Daylight PR places emphasis on maintaining an active dialogue with editors, experts, opinion leaders and organisations. For further information about Daylight Public Relations International, please see the website at www.daylight-pr.com.
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