Valvoline introduces NextGen(TM) engine oil for commercial and industrial customers across EMEA
(Thomson Reuters ONE) -
Innovation delivers new oil formula from 50 percent recycled oil
BARENDRECHT, Netherlands - Valvoline(TM), a brand of Ashland Inc. (NYSE: ASH),
today announced the introduction of NextGen(TM) engine oil products for
commercial and industrial customers in the EMEA region with All Fleet Extra
NextGen SAE 15W-40 oil available in 208L drum and 20L pail sizes.
Priced for sale equivalent with Valvoline's regular engine oil, the new oil
formula is made from 50 percent recycled oil and delivers 100 percent Valvoline
engine protection. NextGen engine oil is great for engines and better for the
environment, exceeding industry specifications with reduced environmental impact
because recycling takes fewer resources than refining crude oil.
NextGen engine oil is the culmination of years of continued research, technology
and innovation from Valvoline scientists coupled with advancement in the oil re-
refining process. Used oil is now refined with the same processes as crude oil.
Because used oil actually contains fewer contaminants and more usable molecules
than crude oil, the result is new, high quality base oil. The highest quality
recycled oil is used and then improved with Valvoline's award-winning additives
to make NextGen exceed industry specifications and match the high quality of
other Valvoline engine oils.
"The launch of NextGen engine oil in the EMEA region is a truly exciting event
for two key reasons. First, we provide the EMEA customer base with a unique
combination of a high-performance engine oil and a positive contribution to our
environment. Secondly, we are the first major global brand to bring this
compelling and differentiated proposition to the transportation markets of
EMEA," said Frank Rouwens, director of business development and marketing,
Valvoline EMEA. "So, we are proud to state that we not only guarantee superior
protection for our customers' engines, but we also contribute to the protection
of the natural environment in which we all live."
Worldwide, engines use 39 billion liters of oil annually. Most of the used oil
is treated as waste. One liter of improperly disposed oil can contaminate up to1
million liters of drinking water, a precious resource.
About Valvoline
Valvoline is the world's first oil brand, with activities starting in 1866. The
Valvoline brand has a solid track record highlighted by several groundbreaking
innovations. The first fully synthetic blend oil (DuraBlend(TM)) and oil
designed for high-mileage engines (MaxLife(TM)) were both created by Valvoline.
Additional details about Valvoline products can be found at
www.valvolineeurope.com.
About Ashland
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the
specialty chemicals, technologies and insights to help customers create new and
improved products for today and sustainable solutions for tomorrow. Our
chemistry is at work every day in a wide variety of markets and applications,
including architectural coatings, automotive, construction, energy, food and
beverage, personal care, pharmaceutical, tissue and towel, and water treatment.
Visit www.ashland.com to see the innovations we offer through our four
commercial units -- Ashland Specialty Ingredients, Ashland Water Technologies,
Ashland Performance Materials and Ashland Consumer Markets (Valvoline).
- 0 -
(TM) Trademark of Ashland or its subsidiaries, registered in various countries
NOTE TO EDITOR:
More images and information regarding this news release, including a video clip
can be found on www.valvolineeurope.com/press and at
http://nextgen.valvolineeurope.com.
FOR FURTHER INFORMATION:
Media Relations
Jim Vitak
614-790-3715
jevitak(at)ashland.com
NextGen All-Fleet:
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Source: Ashland Inc. via Thomson Reuters ONE
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