Metro International : The Sky is No Longer The Limit - Metro Sends a Reader to Space!
(Thomson Reuters ONE) -
Metro International S.A. ("Metro"), the international newspaper group, today
announced that Metro will be the first newspaper to send one of its readers to
space. Metro has, since its launch 16 years ago, been at the very forefront of
innovation and creative solutions worldwide - the next step: outer space, with
The Metro Race for Space.
Metro collaborates with SXC - Space Expedition Curacao - to make this trip to
space possible. The SXC team members are experienced aerospace and business
professionals, with a passion for space travel.
"It's our mission to make space accessible for the world. Working together with
what probably is the world's most accessible news medium of our planet is of
course a perfect match! We're looking forward to do this exiting competition.
The sky is no longer the limit!" says Michiel Mol, one of the founders of SXC.
To become one of the few "civilian astronauts", readers have the opportunity to
participate in a global competition: Readers can submit an inspiring proposal on
why they deserve to go to space and answer a space "quiz" to test their
knowledge of the galaxy and weigh flight-worthiness. Local Metro operations
select a nominee based on the number of Facebook "likes" and the quality of the
submission, and send their nominees to the global jury - comprised of members of
both SXC and Metro International - that will make in-depth interviews before
selecting the astronaut-to-be.
"To build a strong brand perception you constantly need to engage your audience
in new, dynamic ways. The Metro way is to be bold and do the unexpected - like
we did with the Lady Gaga campaign and the Future Daily. I believe the
collaboration with SXC, and The Metro Race for Space, is good for Metro to be
associated to future and new opportunities for "ordinary" people to go to space.
To maximize the buzz and attention, we launch a global PR and advertising
campaign, off and online." Says Christian Quarles, Vice President, Marketing,
Metro International.
In addition to the space trip, the lucky winner receives astronaut training
ahead of the 2014 trip and accommodation in Curacao, as well as the unique
opportunity report from the training and trip.
The competition will start in March and the global winner will be announced on
the 12th of April - in a global special edition dedicated to the topic of space
and the future of space travel.
Rick Searfoss, a NASA astronaut and Space Shuttle commander, and chief test
pilot of the Lynx, reflects on being in space:"Looking at Earth from space is an
experience that has truly changed my life. I flew the Space Shuttle three times,
but of course the first time was by far the most impactful. Therefore I'm a
little bit jealous of the person that's going to win The Metro Race for Space:
for him or her, this unique experience is still to come."
For further information, please
contact:
Christian Quarles, VP Marketing, +46 70 415 95 37 christian.quarles(at)metro.lu
Metro International
For additional press information
about SXC, please contact:
Eva van Pelt, PR Manager, SXC +31 61 469 46 81 eva(at)spacexc.com
***
ABOUT METRO INTERNATIONAL
Metro is the largest international newspaper in the world. Metro is published in
over 100 major cities in 22 countries across Europe, North & South America and
Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of over 17 million daily readers.
ABOUT SXC
SXC are dedicated to the development of space travel as a commercial means of
transport and excited about participating in pioneering scientific research into
space and space travel. Coming from different relevant backgrounds and having
gathered many years of experience in leading roles, the men of SXC are very
dependable and particularly well equipped for this ambitious space venture. In
joining their forces, they have created a strong team with extensive knowledge
of both aerospace and commerce.
SXC Lynx Spaceship:
http://hugin.info/132142/R/1560054/482583.jpg
Metro SXC Race for Space:
http://hugin.info/132142/R/1560054/482577.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Metro International via Thomson Reuters ONE
[HUG#1560054]
Unternehmensinformation / Kurzprofil:
Datum: 02.11.2011 - 17:00 Uhr
Sprache: Deutsch
News-ID 83289
Anzahl Zeichen: 5396
contact information:
Town:
Luxembourg
Kategorie:
Business News
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"Metro International : The Sky is No Longer The Limit - Metro Sends a Reader to Space!"
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