Real Madrid C.F. Will Transform the Experience for Spectators and Visitors at Santiago Bernabeu Stadium
(Thomson Reuters ONE) -
Cisco /
Real Madrid C.F. Will Transform the Experience for Spectators and Visitors at
Santiago Bernabeu Stadium
. Processed and transmitted by Thomson Reuters ONE.
The issuer is solely responsible for the content of this announcement.
Cisco Connected Sports Solutions Will Help Real Madrid Enable Innovative and
Unique Visitor and Fan Experiences
MADRID, SPAIN--(Marketwire - November 15, 2011) - Cisco (NASDAQ: CSCO) and Real
Madrid C.F. today announced that the Santiago Bernabéu Stadium will continue to
be a model for leading technology innovation by combining the Club's sports
entertainment vision and state-of-the-art Cisco® Connected Sports Solutions to
provide soccer fans a completely innovative experience.
First of its kind in Europe
As the first soccer club in Europe that will deploy the Cisco Connected Stadium
Wi-Fi solution, Real Madrid C.F. is poised to make the Santiago Bernabéu one of
the most technologically advanced stadiums in the world.
Once the new high density Wi-Fi network is deployed, fans will be able to easily
utilise their mobile devices and smart phones to quickly and reliably access
several applications specifically designed to engage with the Stadium, as well
as accessing Internet and social media during the game. Encouraging fans to use
the Connected Stadium Wi-Fi network for Internet connectivity will also help to
free up cellular networks, allowing spectators to text and call throughout the
games, something that can be challenging nowadays.
Along with Cisco StadiumVision®, the two solutions will allow Real Madrid C.F.
and its sponsors to connect with fans in entirely new ways. And by bringing
high-definition video of the game to the numerous screens located throughout the
stadium, spectators will be able to catch all the action and enjoy exclusive
content, even when away from their seats.
"We are always looking to have cutting-edge technology and security and to offer
a unique fan experience," said Real Madrid C.F. CIO, Enrique Uriel. "When
Cisco's Connected Stadium Wi-Fi and StadiumVision are available at the Santiago
Bernabéu stadium, Real Madrid C.F. will take the fan experience at the Stadium
to another level. These leading solutions will leverage all the potential of a
state-of-the-art custom-built, high-speed network and new applications, thereby
allowing us to connect and engage our fans in ways never seen before in Europe.
We are excited to deliver a more customised game environment and provide fans
with new options to interact and share their experiences via their mobile
devices."
Providing new ways to reach fans and enabling enhanced fan experiences
* Next-Generation Mobile Experience: At the Santiago Bernabéu Stadium, Cisco
will deploy a high-density Connected Stadium Wi-Fi network that will enable
a richer, more interactive, customised social experience for fans through
their smart phones and mobile devices. With the Connected Stadium Wi-Fi
network, Real Madrid C.F. will be able to:
* Allow fans to share their game-day experiences with the thousands of
supporters at the Santiago Bernabéu, and with millions more around the
globe, via social media applications easily accessible from their mobile
devices.
* Provide customised applications that create an immersive and interactive
game-day environment, allowing fans to use their smartphones to engage
Real Madrid in a more personalised fashion.
* Help ensure consistent and reliable connectivity to thousands of fans by
efficiently off-loading all data traffic and freeing up the entire
cellular network bandwidth for phone calls and text messages.
* Provide a new communication channel which Real Madrid staff will be able
to use for security and operational purposes and other services,
including a better service to the press and other media.
* In addition to this, there's a whole spectrum of new possibilities to
access content and engage with visitors during non-gaming days,
especially for the Bernabéu stadium visiting tours.
* Customised Digital Content to Augment the Game-Day Action: In addition,
Cisco will help to build the foundation for a unique visual fan experience
at the Santiago Bernabéu Stadium. Through a network of high-definition (HD)
displays throughout the stadium, the Cisco StadiumVision solution will
provide Real Madrid C.F. with a centrally managed digital media system:
* Existing brand partners, advertisers and sponsors will be able to engage
fans taking advantage of highly dynamic and targeted HD video
opportunities that could be customised during the game based on the area
of the stadium. Video will also make it possible to capture the
attention of all the spectators during a significant moment in time,
such as a goal.
* Spectators in hospitality suites will be able to enjoy the match in HD
and take advantage of new services and customised content distribution
by simply changing the channel using the interactive Cisco IP Phone
located in the suite.
* New multimedia and communication channels will be created in order to
provide a better experience at the Stadium corridors, bars and ticket
offices.
To enable these experiences, the Cisco Connected Stadium network at the Santiago
Bernabéu Stadium will be designed to support the large volumes of high-
definition video and Wi-Fi traffic that are generated during matches.
By deploying Cisco Connected Sports solutions, Santiago Bernabéu Stadium and
Real Madrid C.F. will be able to provide innovative and unique experiences to
fans today and well in the future.
Supporting quotes
* David Holland, general manager and senior vice president of Sports and
Entertainment Solutions Group at Cisco.
"Cisco is delighted to be working with Real Madrid C.F. in order to make the
Santiago Bernabéu Stadium the most innovative in the country and a model of
reference in Europe. Industry leaders need to think creatively about how
they can utilise the network as the platform to change the rules of the game
and further engage fans. We are excited to see Real Madrid continuing to
lead the way."
Supporting Resources
* For more information on how Cisco is transforming the Sports and
Entertainment industry, please visit: Cisco Sports & Entertainment
* Cisco Connected Sports
* Cisco Wireless
About Real Madrid C.F.
With a 109-year-old history and considered by the FIFA as 'The Best Club in the
Twentieth Century,' Real Madrid C.F. is the most prize-winning soccer club in
the world. Its universality, respect and competitiveness values have turned Real
Madrid into an institution always changing in order to keep those values that
make the Club a worldwide reference.
About Cisco
Cisco (NASDAQ:CSCO) is the worldwide leader in networking that transforms how
people connect, communicate and collaborate with each other. Information about
Cisco can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or
its affiliates in the U.S. and other countries. A listing of Cisco's trademarks
can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned
are the property of their respective owners. The use of the word partner does
not imply a partnership relationship between Cisco and any other company.
Press Contacts:
Susie Bindman
Cisco Systems, Inc.
+44 20 7496 3832
sbindman(at)cisco.com
Marc Musgrove
Cisco Systems, Inc.
+1 408 525 6320
mmusgrov(at)cisco.com
Gemma Sahagun
Cisco Systems, Inc.
+34 91 201 2622
gsahagun(at)cisco.com
Emily Wearmouth
Octopus Communications
+44 8453 700655
ciscoeurope(at)octopuscomms.net
--- End of Message ---
Cisco
Listed: Open Market (Freiverkehr) in Frankfurter Wertpapierbörse;
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Cisco via Thomson Reuters ONE
[HUG#1563371]
Datum: 15.11.2011 - 10:01 Uhr
Sprache: Deutsch
News-ID 87782
Anzahl Zeichen: 9545
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 241 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Real Madrid C.F. Will Transform the Experience for Spectators and Visitors at Santiago Bernabeu Stadium"
steht unter der journalistisch-redaktionellen Verantwortung von
Cisco (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
