firmenpresse print | adidas and UEFA extend partnership for UEFA EURO 2012(TM) and UEFA
EURO 2016(TM) - adidas signs as f
21.09.2009
adidas and UEFA extend partnership for UEFA EURO 2012(TM) and UEFA
EURO 2016(TM) - adidas signs as f
Herzogenaurach/Nyon, September 21, 2009 - adidas and UEFA today
announced the extension of their long-term partnership for UEFA EURO
2012(TM) and UEFA EURO 2016(TM), along with all other national team
competitions in the period from 2010 to 2017 under UEFA's EUROTOP
banner.
Under the term of the new contract, adidas will continue to be the
supplier of the Official Match Balls for all of the above mentioned
tournaments. adidas will also continue to equip staff, officials,
referees, volunteers and ball kids for all the national team
competitions in Europe during the period.
Herbert Hainer, CEO and Chairman of the adidas Group said: "adidas
has been a clear winner of UEFA EURO 2008(TM) and we are looking
forward to continuing this success story with the long-term extension
of our contract with UEFA for one of the biggest sports events in the
world. The history of adidas as a strong partner of UEFA goes back
more than three decades and will continue to be an important pillar
in our strategy to expand our global market leadership in football in
the future."
Commenting on the announcement, UEFA General Secretary, David Taylor,
said:
"It is significant that the first UEFA EURO 2012(TM) partnership
agreement we are able to announce is with adidas. UEFA is all about
football and the beautiful game is also at the core of adidas'
business. They are the leading football brand in the sporting goods
category, and beyond their promotional activities, they will also be
providing top-level support to all our events and courses, through
the provision of official match balls and other sporting goods and
apparel. "
"UEFA EURO is a hugely valuable and attractive event for sponsors to
be associated with, and, with further agreements due to be announced
before the end of the year, we are confident of completing the global
sponsorship programme by the summer of 2010", David Taylor continued.
In addition to UEFA EURO 2012(TM) and UEFA EURO 2016(TM), the UEFA
EUROTOP agreement also includes a relationship with UEFA over all the
national team competitions, including major tournaments such as the
UEFA European Under-21 Championship (2011, 2013, 2015 and 2017) and
the UEFA European Women's Championship 2013 and 2017, and numerous
education courses for coaches and referees through to the end of
2017.
adidas has supplied the Official Match Balls to all major UEFA
tournaments since 1972, and has also been the Official Supplier of
the match ball for all UEFA Champions League games since 2006. The
adidas Finale ball has been used for the UEFA Champions League Final
since the 2000/2001 season. Starting from the 2009/10 season, the
UEFA Europa League and the UEFA Super Cup are played with adidas
balls as well. Since 2008, adidas has also been the Official Supplier
of the match ball for the African Cup of Nations organized by the
Confederation Africaine de Football (CAF).
***
Contacts:
Media Relations Investor
Relations
Jan Runau John-Paul
O'Meara
Chief Corporate Communications Officer Head of
Investor
Relations
Tel.: +49 (0) 9132 Tel.: +49
84-3830 (0) 9132
84-2751
Kirsten Keck Dennis Weber
Corporate PR Manager Investor
Relations
Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49
(0) 9132
84-4989
Katja Schreiber
Corporate PR Manager
Tel.: +49 (0) 9132 84-3810
Please visit our corporate website: www.adidas-Group.com
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