Leading Analyst Firm Gives Oracle Highest Possible Rating for Sales Force Automation in the Consumer Goods Industry
ID: 158200
Leading Analyst Firm Gives Oracle Highest Possible Rating for Sales Force Automation in the Consumer Goods Industry
News Facts
- Gartner, Inc. has given Oracle a rating of "Strong Positive,? the highest possible ranking, in its report "MarketScope for Sales Force Automation in the Consumer Goods Industry.?*
- In the research, Gartner identifies five categories for enabling the key field sales processes in consumer goods including: category management, trade promotion management, volume planning, retail execution and settlement.
- According to Gartner, "Sales force automation (SFA) solutions are critical because of the amount of time and resources associated with executing with retailers.?
- Oracle?s comprehensive sales force automation suite of applications enables a faster return on investment and a lower total cost of ownership by delivering world-class decision support and includes Oracle's Siebel CRM, Oracle?s Demantra Predictive Trade Planning and Oracle® Business Intelligence Suite Enterprise Edition Plus.
- "Consumer goods firms are seeking a better return from their investments in trade spending,? said Matthew Johnson, Oracle Senior Director, Consumer Goods Industry Strategy. "Oracle has integrated the market-leading Siebel CRM suite for managing accounts, promotions and funds with the world-class predictive analytics and optimization technology of Demantra Predictive Trade Planning to plan and execute more effective promotions. In support of this work, Oracle is pleased to be recognized by Gartner with a strong positive rating in its MarketScope for Sales Force Automation in the Consumer Goods Industry.?
- Oracle?s Solutions for Consumer Goods
- Oracle's Siebel CRM
- Oracle?s Demantra Predictive Trade Planning
- Oracle Business Intelligence Suite Enterprise Edition Plus
- Oracle Comprehensive Trade Management
- MarketScope for Sales Force Automation in the Consumer Goods Industry
- Vendor Focus for Oracle: Consumer Goods Sales and Marketing
- The MarketScope is copyrighted 2009 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
For more information contact:
Samuel Hall
EMEA Corporate Communications
t:+44 118 924 6332
m:+44 (7748) 18193
f:+44 118 924 3855
e: samuel.hall@oracle.co
Datum: 01.02.2010 - 23:49 Uhr
Sprache: Deutsch
News-ID 158200
Anzahl Zeichen: 3415
pressrelations.de – ihr Partner für die Veröffentlichung von Pressemitteilungen und Presseterminen, Medienbeobachtung und Medienresonanzanalysen
Diese Pressemitteilung wurde bisher 524 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Leading Analyst Firm Gives Oracle Highest Possible Rating for Sales Force Automation in the Consumer Goods Industry"
steht unter der journalistisch-redaktionellen Verantwortung von
Oracle (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
tion Server Software Market Share According to New Report on Worldwide Application Server Middleware and Application PaaS 2011 Vendor Shares by Leading Analyst Firm News Facts ?Oracle is #1 in worldwide Application Server Software revenues for 2011 with a 38.3% market share, according to IDC(*
Oracle Announces General Availability of MySQL Cluster 7.2 ...
Delivers up to 70x More Performance for Complex Queries; Adds New NoSQL Memcached Interface Redwood Shores, Calif. ? February 15, 2012 News Facts Continuing to drive MySQL innovation, Oracle today announced the general availability of MySQL Cluster 7.2. For highly demanding Web-base
Global Retail Executives Share Insights at Oracle Retail CrossTalk ...
News Facts ?Global retailers and ecommerce companies worldwide will convene June 21 ? 24 at Oracle Retail CrossTalk 2011, an exclusive gathering that past participants say is among the most productive and beneficial retail events of the year. ?Best Buy, Chicos FAS, Media Markt China, Netshoe
Weitere Mitteilungen von Oracle
Kunden sind wichtiger als Kosten ...
IBM Studie analysiert aktuelle Herausforderungen in den Bereichen Marketing, Vertrieb und Kundenservice/ Wirtschaftskrise offenbart Schwachstellen, ist aber kein Auslöser Düsseldorf - 01 Feb 2010: Vor der Krise ist nach der Krise. Die für den "Chief Customer Officer Survey 2009" b
Unternehmen wählen Zulieferer zunehmend aufgrund der CO2-Emissionen aus ...
Berlin - Bei vielen Unternehmen entsteht ein nicht unerheblicher Anteil der gesamten CO2-Emissionen in der Lieferkette. Um ihre CO2-Emissionen in der gesamten Produktionskette (indirekte CO2-Emissionen oder Scope 3-Emissionen) strategisch zu managen und zu reduzieren, besteht für produzierende Un
Wo die Störche klappern ...
Zwischen Donau und Elbe: Dreiunddreißig deutsche Feuchtgebiete sind von weltweiter Bedeutung. WWF fordert engagierten Schutz von Auenflächen. 2. Februar ? Welttag der Feuchtgebiete Frankfurt - Anlässlich des Welttags der Feuchtgebiete am 2. Februar fordert die Umweltschutzorgani
Porsche feiert Richtfest der neuen Lackiererei ...
Rohbau für umweltfreundliche Produktionsanlage in Rekordzeit fertiggestellt Stuttgart. Die neue, besonders umweltfreundliche Lackiererei der Dr. Ing. h.c. F. Porsche AG, Stuttgart, nimmt Formen an: Nach nur sechseinhalb Monaten Bauzeit ist der Rohbau der neuen hochmodernen Produktionsanlage
