DGAP-Media: Axel Springer AG: Placement of Axel Springer treasury shares and Axel Springer shares he

DGAP-Media: Axel Springer AG: Placement of Axel Springer treasury shares and Axel Springer shares held by Deutsche Bank launched

ID: 263207
(firmenpresse) - Axel Springer AG / Key word(s): Finance

23.09.2010 17:35
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Neither this announcement nor the information contained herein is being
issued in the United States of America, Australia, Canada or Japan and
neither this announcement nor the information contained herein may be
distributed in the United States of America, Australia, Canada or Japan.

September 23, 2010

Placement of Axel Springer treasury shares and Axel Springer shares held by
Deutsche Bank launched

Bookbuilding to commence immediately / Significant increase of free float
anticipated / Axel Springer AG will use its proceeds to fund digitization
and internationalization strategy

Axel Springer AG (SPRGn.F; SPR GY) launches the previously announced
placement of its own shares today. The transaction will be executed
together with a placement of shares in Axel Springer AG held by Deutsche
Bank Luxembourg S.A. Bookbuilding will commence immediately.

In total, up to 5,481,751 shares will be offered in a private placement to
institutional investors. The offer consists of up to 2,730,572 treasury
shares of Axel Springer AG and up to 2,751,179 shares in Axel Springer AG
held by Deutsche Bank Luxembourg S.A. The shares on offer represent
approximately 16.6 percent of the share capital of Axel Springer AG.
Following the placement, the free float in the company's shares will
increase from approximately 24 percent to approximately 41 percent. Axel
Springer AG has moved up to the German stock exchange index MDAX effective
September 20, 2010.

Deutsche Bank is acting as Sole Bookrunner while J.P. Morgan and Morgan
Stanley are acting as Co-Bookrunners. Banca IMI, Commerzbank, ING,
Landesbank Baden-Württemberg (LBBW) and Mediobanca have been appointed as
Co-Lead Managers.



Axel Springer AG intends to use the proceeds of the treasury shares
placement to fund its on-going digitization and internationalization
strategy. The Group has expanded its digital activities with the goal of
creating a leading European integrated multimedia company. The digitization
strategy focuses on content portals, classifieds marketplaces and
performance marketing. In the first half year of 2010, digital activities
contributed 24 percent to Group revenues on a pro-forma basis.

Disclaimer:

Neither this announcement nor the information contained herein constitutes
an offer to sell or the solicitation of an offer to purchase any
securities. In particular, this announcement is not an offer of securities
for sale in the United States, Australia, Canada or Japan. Securities may
not be offered or sold in the United States absent registration or an
exemption from registration. A public offering in the United States must be
made by means of a prospectus that would contain detailed information about
the Company and management, as well as financial statements. Neither the
Company nor the selling shareholder intends to register any portion of the
offering of its securities in the United States or to conduct a public
offering in the United States.

Press contact:

Edda Fels
Tel: + 49 (0) 30 25 91-7 76 00
edda.fels@axelspringer.de

This press release can be viewed at www.axelspringer.com


23.09.2010 17:35 Dissemination of a Press Release, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Axel Springer AG
Axel-Springer-Straße 65
10888 Berlin
Deutschland
Internet: www.axelspringer.de

End of Announcement DGAP-Media

---------------------------------------------------------------------------Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: EquityStory
Datum: 23.09.2010 - 17:35 Uhr
Sprache: Deutsch
News-ID 263207
Anzahl Zeichen: 4511

Kontakt-Informationen:

Kategorie:

Wirtschaft (allg.)



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