DGAP-News: 'Play' With Rihanna

(firmenpresse) - Parlux Fragrances, Inc.

15.02.2011 22:40
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New Sexy, Innovative Interactive Website for Reb'l Fleur by Rihanna Allows Fans
to Explore the Playful Romantic Duality of the Pop Icon

FORT LAUDERDALE, Fla., 2011-02-15 22:39 CET (GLOBE NEWSWIRE) --Parlux Fragrances, Inc. (Nasdaq:PARL) announced today that Rihanna, Parlux
Fragrances, Inc. and Droga5 have released an interactive video website
(rihannareblfleur.com), which allows fans to explore both sides of the
internationally renowned Grammy award-winning superstar's personality - Reb'l
and Fleur - on their own terms.

As the centerpiece of Parlux's marketing campaign for Reb'l Fleur, Rihanna's
new fragrance, the website is a technological first: it's entirely
user-controlled and features a 'palindromic' film and audio track that can be
played at full-screen forwards, backwards, slow or at full speed - an entirely
new way to explore online video.

Using simple movements of a computer mouse, fans can explore two different,
abstract stories, depending on which direction they choose to play: in one
direction Rihanna is pursuing a mysterious man; in the other, she is breaking
free from him.

Collaborating with Droga5, music video director Dave Meyers and choreographer
Tina Landon choreographed each artist and camera movement to create a seamless
story in each direction.

Once fans experience Rihanna's duality, they can express their own personality
via social media, declaring to Facebook or Twitter whether they are a Reb'l or
a Fleur, with unique URLs (goodfeelssobad.com and badfeelssogood.com) driving
friends to the site for their own experience.

Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. remarks: 'Without a
doubt, Rihanna is a unique and dynamic contemporary personality in today's


popular music scene. She is an icon respected and recognized for her strength
as well as her femininity. Reb'l Fleur expresses the dichotomy of her modern
image. The fragrance is playful and sexy yet bold and luxurious. Truly Reb'l
Fleur is as timeless in its sensuality as it is youthful in its timely appeal.'

ABOUT PARLUX FRAGRANCES, INC.

Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and beauty related products. It holds licenses or
sublicenses to manufacture and distribute the designer fragrance brands of
Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc
Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills, as well
as Paris Hilton sunglasses.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995, regarding, among other
things, our plans, strategies and prospects, both business and financial. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause actual results, performance or achievements of the
Company or its industry to be materially different from any future results,
performance or achievements expressed or implied by such forward-looking
statements. These risks and uncertainties are discussed in the Company's
periodic reports filed with the Securities and Exchange Commission. Readers are
cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date thereof. The Company undertakes no obligation
to update forward-looking statements that may be made herein or otherwise to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.


CONTACT: Parlux Fragrances, Inc. (954) 316-9008
Frederick E. Purches, Ext. 8116
Raymond J. Balsys, Ext. 8106
Web site: http://www.parlux.com
News Source: NASDAQ OMX



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Language: English
Company: Parlux Fragrances, Inc.


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Datum: 15.02.2011 - 22:40 Uhr
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News-ID 349298
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