DGAP-News: Crucial.com Research Reveals British Computer Owners Experience a 'Four-Year Itch'
ID: 403876
11.05.2011 16:32
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On Average, UK Computer Owners Replace Their Machines Every 4.5 Years, Citing
Slow Speed as Top DislikeKey Messages:
-- Most survey respondents (53%) believe their computers should last 'much
longer' than three years
-- Nearly half (46%) of respondents dislike something about their computer,
with 'slow speed' topping the list of dislikes (25%)
-- Nearly half (49%) of the survey respondents believe they would benefit from
upgrading their computer's memory
-- Twice as many Brits (39%) fear tinkering with the insides of their computer
than handling a spider (16%)
-- Survey was commissioned by Crucial.com, a leading online computer memory
upgrade destination
Multimedia Elements:
-- Research Results Homepage
-- Crucial.com/uk Website
-- Crucial Image Gallery
LONDON, May 11, 2011 (GLOBE NEWSWIRE) -- A recent survey commissioned by
Crucial.com, a leading online computer memory upgrade destination, revealed
that British computer owners reportedly replace their personal computer after
an average of only 4.5 years of use. Even with the abundance of newer models,
the survey revealed a strong reluctance to replace computers too often, with
only two per cent of respondents saying they were willing to replace their
computer 'every two or so years'. For detailed survey statistics, related
content, and giveaway contest details, visit http://crucial.com/uk/research/.
Despite strong loyalty, computer owners still struggle to find complete
contentment with their current machine: nearly half (46%) dislike something
about their computer, and approximately one in two (49%) are likely to have a
disagreement with their computer for being 'too slow to keep up.'
The survey, conducted by Consumer Analysis Group, polled more than 1,000
computer owners in the UK, aged 16-70. It found that the most commonly-owned
computer in the UK today is an 'old desktop computer', as identified by 25% of
survey respondents.
Growing Interest in Memory Upgrades, But Fear Factor Remains
When confronted with a sluggish machine, most computer owners said they turn to
simple self-help methods, such as compressing files (53%), running the
anti-virus checker (52%), or rebooting their machine (43%). However, nearly
half of those surveyed (49%) also believed they would benefit from a memory
upgrade.
However, handling the insides of a computer, as with a 'DIY' computer memory
upgrade, filled more people with fear (39%) than sweeping up and discarding a
spider (16%). A likely contributing factor is the widespread lack of knowledge
about computer memory. Nearly half (48%) of people surveyed didn't know how
much internal memory (RAM) their computer has, with more women (67%) unaware of
RAM than men (29%).
'A lot of people regard their computers as more than mere machines, so it's no
surprise that the research unearthed strong emotions from computer owners, such
as the disagreements they have with their systems due to slow speed,' said
Roddy McLean, marketing director at Crucial.com. 'A computer is a big
investment that comes with high expectations, and it is clear from the survey
that most people aren't treating them like disposable assets.'
'Many people may not realize that there are some easy and extremely
cost-effective remedies to the four-year itch, orsimply tolerating a slow
machine,' continued McLean. 'For example, a [Pounds]70 GBP, 2GB Crucial memory upgrade
for the popular Dell Dimension 2400 desktop computer with stock 128MB of RAM,
can increase performance by 70-90% for everyday tasks like rebooting, resuming,
and starting programs.* And a memory upgrade is breathtakingly simple to
install, even for complete novices.'
Crucial.com is an online destination offering computer users an easy way to
find the right memory upgrade for most desktop and laptop systems and
step-by-step instructions on how to install it yourself.
Crucial.com is part of Micron Technology, one of the world's leading providers
of advanced semiconductor solutions.
Follow us online!
Facebook: www.facebook.com/crucialmemory
Twitter: www.twitter.com/crucialmemory
YouTube?: www.youtube.com/crucialmemory
*The Dell Dimension 2400 system tested included an Intel(r) Pentium(r) 4 2.53GHz
processor on an Intel 845GV based board, CD ROM drive, 40GB IDE HDD. The
motherboard was on BIOS revision 1.10 A05 and was running Microsoft Windows(r) XP
operating system with the latest service pack per Windows update.
About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar(r) and Crucial brand names. Lexar Media
offers products in all major flash and DRAM memory categories, including USB
flash drives, innovative backup drives, industry-leading memory cards for
photography, and all popular form factors of memory cards for mobile devices.
Under the Crucial brand, Lexar Media offers industry-leading solid-state drives
(SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems.
For more information about Lexar brand products, visit www.lexar.com, and for
Crucial brand products, visit www.crucial.com.
Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.
Lexar. When Memory Matters.?
The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945
About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron's common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.
?2011 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar and When Memory Matters are trademarks or registered
trademarks of Lexar Media, Inc. Crucial, and their respective logos are
trademarks of Micron Technology, Inc. All other brand or product names are
trademarks or registered trademarks of their respective holders.
CONTACT: Media Contact:
Charlotte Stoel
Firefly Communications
+44 (0) 207 025 8203
charlotte.stoel@fireflycomms.com
News Source: NASDAQ OMX
11.05.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Lexar/Crucial
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Datum: 11.05.2011 - 16:32 Uhr
Sprache: Deutsch
News-ID 403876
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"DGAP-News: Crucial.com Research Reveals British Computer Owners Experience a 'Four-Year Itch'"
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