Ukraine: No limit for drug and OTC advertising
The government of Ukraine has refused to limit medical advertisement. For the relevant draft amendments to Article 21 of the law "On Advertising" (under the restriction of drug advertising) N8065 only 69 voted while 226 were needed for a change.
Reiner Christensen © Chameleon Pharma Consulting(firmenpresse) - According to news.liga.net, the project planned to allow the placement of advertising and distribution of drugs only
•In specialized publications intended for medical facilities and doctors.
•By placing advertisements in medical institutions and pharmacies.
•And also proposed to extend this to advertising in specialized seminars, conferences and symposia.
Chameleon Pharma Consulting comments: We believe this was only a first trial from the government in order to regulate the strong patient claims put on TV and other media by drug
makers. Soon there might be another attempt. We strongly recommend already now to divide the marketing budget between more cost effective tools. Also new media tools like social media marketing and SEO optimization is hardly implemented in the Ukraine and offers big marketing opportunities for OTC and Pharma companies.
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Chameleon Pharma Consulting is an expert for Sales & Marketing, M & A, Distribution, Regulatory, R & D in the CIS region (Russia, Ukraine, Kazakhstan, Uzbekistan, Belarus etc.) and Eastern Europe (Poland, Rumania, Bulgaria etc.) and has a wide network with longstanding contacts. Chameleon Pharma Consulting is based close to the former airport Berlin Tempelhof in the heart of the German capital.
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Presse contact:
Chameleon Pharma Consulting
Ms. Irina Prokopets
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10965 Berlin, Germany
Phone: 030 64825167
Fax: 030 64832008
E-mail: irpr(at)chameleon-pharma.com
Datum: 09.11.2011 - 14:40 Uhr
Sprache: Deutsch
News-ID 516608
Anzahl Zeichen: 1178
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Kategorie:
Wirtschaft (allg.)
Meldungsart: Finanzinformation
Versandart: Veröffentlichung
Freigabedatum: 07.11.2011
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"Ukraine: No limit for drug and OTC advertising"
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