DGAP-News: Jive Launches Advanced Gamification Module

(firmenpresse) - Jive Software

28.03.2012 14:00
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PALO ALTO, Calif., 2012-03-28 14:00 CEST (GLOBE NEWSWIRE) --
Jive Software, Inc. (Nasdaq:JIVE) today introduced Jive Gamification, an
advanced gamification module for Jive's market leading Social Business
platform. With Jive Gamification, businesses can dramatically increase
adoption, engagement and productivity within the Jive network through
incentives and activities tailored for specific groups of users. Jive
Gamification is powered by Bunchball, and is available for both internal social
networks and external communities.

'Gartner expects the adoption of gamification to increase significantly in the
next few years, with 70% of Global 2000 organizations gamifying at least one
application by 2014 ... Organizations are using gamification internally to
recruit, train and enhance employee performance. They are also using it to
drive innovation, share knowledge and improve employee health. Gamification is
also helping organizations engage external stakeholders in customer loyalty,
marketing, education and innovation initiatives.'(1)

'We're thrilled to partner with Bunchball,' said Nathan Rawlins, VP of Product
Marketing at Jive. 'For years Jive has used game mechanics to drive user
engagement. With Bunchball, we're taking gamification to the next level - we
are giving Jive customers the ability to personalize incentives that encourage
specific business activities for greater user engagement and business value.'

Gamification has a wide range of applications within an organization. In an
internal employee community, product development groups could be challenged to
help answer questions from the sales team. Sales staff could take part in a
competition to see who can complete training materials first. In an external


community, contests and rewards could be used to encourage customers to help
answer each other's questions and become product champions.

Jive Gamification gives businesses the ability to sustainably engage users with
highly personalized, collaborative and rewarding game mechanics. These include
role-based missions and challenges, status levels and badges, team-based goals
and competitions, real-time feedback and end-to-end fulfillment of virtual or
physical rewards. The module enables customers to design incentive programs, or
missions, for different types of users and groups within a Jive network.

'At Bunchball, we've learned that surface level integration of gamification is
no longer enough,' said Jim Scullion, CEO of Bunchball.' Our partnership means
that Jive can offer enterprises deep, pervasive gamification across their
entire platform. Compelling, sustained engagement is quickly becoming a
competitive advantage, and Jive Gamification module gives that to Jive
customers.'

Jive Gamification's unique benefits include:

-- Powerful gamification engine. The module tracks over a hundred specific
Jive actions that can be used to define challenges and determine user
rewards.
-- Pervasive integration: Gamification elements are seamlessly integrated with
the entire Jive experience - in user streams, profiles and groups.
-- Targeted personalization: Game mechanics can be personalized to motivate
and reward users based on precise segmentation including geography, roles
or departments.

The Jive Gamification module is available now. For more information, visit our
website at www.jivesoftware.com.

(1) Gartner, Inc. 'Innovation Insight: Gamification Adds Fun and Innovation to
Inspire Engagement,' by Brian Burke, Dec 20, 2011

About Bunchball

Bunchball is the industry leader in gamification, an innovative way of engaging
users, motivating employees and increasing customer loyalty. Gamification works
by integrating game mechanics into digital experiences in order to influence
and motivate people. This helps drive a deeper, more compelling user
experience, which leads to tangible business benefits, such as increased
employee productivity, customer loyalty and revenues. Bunchball's cloud-based
Nitro gamification platform is being used by some of the world's leading
companies to create experiences that combine intuitive game mechanics with
compelling content. Bunchball's customers include Adobe, HP, Cisco, Warner
Bros., Comcast, LiveOps, VMWare and Hasbro. Based in Silicon Valley,
Bunchball's investors include Granite Ventures, Triangle Peak Partners,
Northport Investments, and Correlation Ventures. For more information, visit
Bunchball online at www.bunchball.com.

About Jive Software

Jive Software (Nasdaq:JIVE) is a leading global Social Business company. We
bring social technology innovations from the consumer world into enterprises
securely and at scale, changing the way work gets done. Our platform combines
the power of big data, enterprise integrations and social collaboration
technologies. Millions of people at the world's largest companies are using
Jive-powered communities internally and externally to transform their
businesses.


Contact information for Bunchball
Melissa Roxas
Inner Circle Labs
(415) 684-9401
bunchball@innercirclelabs.com

Contact information for Jive
Niko Felix
(650) 319-1976
Niko.Felix@jivesoftware.com
News Source: NASDAQ OMX



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Language: English
Company: Jive Software


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Bereitgestellt von Benutzer: EquityStory
Datum: 28.03.2012 - 14:00 Uhr
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News-ID 605721
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