DGAP-News: Limelight Networks Chosen by PSA Peugeot-Citroen to Maximize Site Performance
ID: 628647
02.05.2012 09:00
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Limelight Accelerate Rises to the Challenge of Ensuring That Over One Million
Dynamic Variations From the Car Configuration Pages Are Displayed Immediately
TEMPE, Ariz., 2012-05-02 09:00 CEST (GLOBE NEWSWIRE) --
Limelight Networks, Inc. (Nasdaq:LLNW) today announced that Limelight
Accelerate has been successfully implemented by the PSA Peugeot Citroen family
of websites. PSA Peugeot Citroen, the French manufacturer of automobiles and
motorcycles sold under the Peugeot and Citroen brands, is the second-largest
Europe-based automaker and the eighth-largest in the world as measured by 2011
unit sales. Implementation of Limelight Accelerate has enabled PSA to realize
significant cost efficiencies while providing a faster and more reliable
experience for website visitors.
'We needed a solution that would ensure that dynamic results from our
configuration pages display immediately in order to reduce abandonment rates
and increase page views and conversion rates,' states Laurence Durand, the
Internet Project Manager at PSA Peugeot Citroen. 'Limelight exceeded our
expectations, delivering the best results in performance testing. What's more,
the French sales and global development teams at Limelight helped create a rich
and collaborative relationship, demonstrating responsive professionalism and
the depth of technical expertise that we required.'
PSA websites such as www.peugeot.com and www.citroen.com boast rich multimedia
content, including an automobile configuration tool that allows customers to
mix-and-match colors, features, and accessories for a range of models within
both brands. Over one million dynamic variations are possible from these
configurations and must be efficiently displayed to website visitors from
around the world.
Limelight Accelerate - the Limelight version of what is more commonly referred
to as Dynamic Site Acceleration - significantly speeds whole website delivery
by leveraging Limelight's high-performance global computing platform. This
globally distributed platform enables a highly reliable, direct path to an
originating server for static, dynamic, cacheable or uncacheable content by
routing content requests over Limelight's multiple, private fibre optic routes
rather than the often-congested public Internet. A video demonstration of
Limelight Accelerate can be viewed here.
'Improving page loads by even a fraction of one second can dramatically affect
a company's bottom line,' states George Fraser, Vice President, International
Markets, Limelight Networks. 'By leveraging Accelerate, PSA Peugeot Citroen can
turn website visitors into active participants within milliseconds of landing
on its pages, resulting in longer site visits and increased conversions.'
About PSA Peugeot Citroen
With its two world-renowned brands, Peugeot and Citroen, the Group sold 3.5
million vehicles worldwide in 2011, out of which 42% outside Europe. As
Europe's second largest carmaker, it recorded sales and revenue of more than
[Eur]59.9 billion in 2011. PSA Peugeot Citroen has sales offices in 160 countries.
In 2011, the Group dedicated more than [Eur]2 billion to research and development,
especially in new energies. Its activities also are involved in financing
activities (Banque PSA Peugeot Citroen Finance), logistics (Gefco) and
automotive equipment (Faurecia). More information can be found at
http://www.psa-peugeot-citroen.com
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of integrated
cloud-based applications that leverage Limelight's scalable, high-performance,
global computing platform. We give organizations whose Internet, mobile, and
social initiatives are absolutely critical to their success a complete solution
to upload, manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end offering allow
customers to streamline all of the processes throughout the content lifecycle
and optimize the performance of content across all channels - empowering them
to quickly and cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer relationships.
For more information, please visit www.limelight.com or follow us on Twitter at
www.twitter.com/llnw.
Copyright (c) 2012 Limelight Networks, Inc. All rights reserved. All product or
service names are the property of their respective owners.
Heather Miller
+1.215.867.8600 x239
media@llnw.com
News Source: NASDAQ OMX
02.05.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Limelight Networks
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US53261M1045
WKN:
End of Announcement DGAP News-Service
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Datum: 02.05.2012 - 09:00 Uhr
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