Les Mills Teams Up With Beachbody(R) to Introduce LES MILLS PUMP, a New Fitness Workout
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 01/03/12 -- , creator of some of the world's most popular group fitness programs, has teamed with to create LES MILLS PUMP, a DVD-based at-home workout .
LES MILLS PUMP is based on by Les Mills, the original weights-to-music group fitness phenomenon enjoyed by millions of consumers every week in 80 countries around the world.
For the first time, Beachbody brings the Les Mills formula to home workouts. Beachbody is one of the most successful developers and promoters of exercise products, having created best-selling home-workout brands that include P90X, INSANITYand TurboFire®.
" programs are scientifically backed and proven around the world to get people the results they want fast, and LES MILLS PUMP is no exception," says Les Mills Chief Executive Officer Phillip Mills.
"This is the first time people in the U.S will have a chance to sample our group fitness programs at home. Backed by some of the most motivating music ever used on home DVD, and coached by a group of the world's best trainers, this is a unique way to transform your body and get in shape."
BODYPUMP is Les Mills' most popular group fitness program, available in 13,000 clubs around the globe, including 3,000 in the U.S. alone. The secret ingredient is THE REP EFFECT™, which employs lighter weights at very high repetitions compared to most traditional weight-training programs.
"Unlike traditional resistance workouts that use heavy weights and can bulk you up, THE REP EFFECT™ means you build long, lean muscle," says Phillip Mills. "It's this proven element that has made BODYPUMP® one of the most successful group workouts on the market.
"LES MILLS PUMP is for people who prefer to work out in the comfort of their home. And once they've had a taste, we know they'll want more of the group experience in the 3,000 clubs that license our programs all across America."
LES MILLS PUMP is available now exclusively through either or a Beachbody Coach. Starting in January 2012, LES MILLS PUMP will also be on sale through Beachbody.com and will be marketed through a nationwide TV campaign. LES MILLS PUMP includes seven workouts, the Lean, Strong & Unstoppable fitness guide, the Get Lean nutrition guide, and a barbell kit (complete with 5- and 10-pound weight plates).
Beachbody CEO Carl Daikler says his company's work with Les Mills is the perfect combination to help even more people get fit and healthy.
"There are few companies who have created the kind of exciting fitness programming that Les Mills has," says Beachbody CEO Carl Daikeler. "From the moment you see the LES MILLS PUMP program, you can tell it's going to work. That's the sign of a program that fits the Beachbody mission of helping people achieve their goals to lead healthy fulfilling lives."
Millions of participants every week build their fitness in a LES MILLS® class. The 10 LES MILLS® group fitness programs, including and , are taught by 90,000 certified instructors in more than 14,000 licensed clubs around the world. From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, newly licensed music, and updated instructor education. See
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates and .The Santa Monica, California-based company is the creator of the most popular at-home fitness and weight loss solutions in the U.S., including P90X® and INSANITY®. The Beachbody company mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
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Datum: 03.01.2012 - 15:02 Uhr
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