Fitness Fanatic Davina McCall Teams Up With Next
(firmenpresse) - LEICESTER, UNITED KINGDOM -- (Marketwire) -- 01/09/12 -- Fitness fanatic Davina McCall has teamed up with Next to design a brand new sportswear and range. Launching in time for Spring Summer 2012 fashion, Davina For Next provides the ultimate workout and post work-out clothing along with a range of innovative everyday shoes which feature dual density mid-sole technology to reduce stress on joints.
Through her hugely successful fitness DVD's, Davina McCall's infectious enthusiasm has inspired countless women to exercise. From aerobics to running, power-lifting to pilates - all in great modern shapes, fabulous colours and outstanding fabrics, there's something for every activity.
"My approach was to concentrate on what I would wear, thinking very carefully about the details that matter to me, like a place for an MP3 player, or reflective strips on the bottoms - essential when you're jogging in the early morning or at dusk," says Davina, who models the footwear and sports range herself.
Harnessing Next's F.I.T. technology, Davina has developed a line of stylish everyday shoes that offer aspects of comfort, performance and muscle activation previously restricted to cumbersome sports footwear. Think cute in bright patent or animal print - and imagine a reduction in stress on load bearing joints.
Elegant citysmart flats and summer are engineered to increase calf and hamstring activation by up to 12% while canvas pumps carry the promise of decreased heel impact. And Davina's ultra-feminine trainers will exert 25% less pressure on the ball of the foot. Davina For Next promises to shake up what any woman wears before, during and after her workout. Her comfort and style are assured as she gets into great shape.
For Davina's The Fit Shoe range or to view all of Next's stylish collections simply visit The Shoeroom at next.co.uk. What's more, you can enjoy a video edit of the Davina collection at .
About NEXT...
NEXT, established 1982, is a leading British brand offering stylish clothes and accessories for all the family - plus beautiful home furnishings too. Distinguished by its commitment to great design, quality and value, NEXT is today's go-to label for everything from tailoring and dresses to jeans and shoes.
NEXT's exclusive collections are now available at over 400 stores throughout the UK, ONLINE at NEXT.CO.UK and through NEXT DIRECTORY (0844 844 8000)
Contacts:
Media Contact
Next Group plc
Matt King
0116 284 3185
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Datum: 09.01.2012 - 11:20 Uhr
Sprache: Deutsch
News-ID 101947
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LEICESTER, UNITED KINGDOM
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Fashion
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