Oriella Expands Global Reach With New Partners in Russia and New Zealand

Oriella Expands Global Reach With New Partners in Russia and New Zealand

ID: 102732

Global PR Agency Network Celebrates Fifth Anniversary


(firmenpresse) - LONDON and SAN FRANCISCO, CA -- (Marketwire) -- 01/10/12 -- Oriella PR Network () today announced it has added two new agency partners -- Botica Butler Raudon Public Relations () in Auckland, New Zealand, and Buman Media () in Moscow, Russia -- to its global agency alliance. The new partner additions extend Oriella's reach for companies wanting to interact with audiences in Eastern Europe and Asia Pacific. Both agencies are independently-owned firms with senior counselors, known for their expertise and quality of service, as well as their strength in business and technology communications.

"In today's fast-paced, always-on world, communications are truly global," said Giles Fraser, Co-founder of both Oriella and Brands2Life. "Oriella is now in its fifth year and by welcoming Botica and Buman Media into the network we're continuing to bring together the world's best independent PR agencies."

"We were initially impressed with the global industry leadership demonstrated by Oriella in publishing its annual digital journalism study," said Allan Botica, Chairman of Botica Butler Raudon. "Looking further we quickly identified other areas of common interest. And joining the Oriella network made good sense to our clients: New Zealand is a small country with an export-lead economy, so innovative companies have to gain access to international markets in order to grow. Oriella allows us to put our clients in touch with agile, like-minded PR companies in key markets."

"We are very glad to join Oriella and get an opportunity to cooperate with the leading PR consultancies worldwide," said Natalia Buchelnikova, managing director of Buman Media. "I believe that expansion of Buman Media's regional presence will be appreciated by our clients looking for new sales markets and will bring new accounts interested in the Russian market."

Oriella is a tightly knit alliance of 15 agencies in 20 countries around the world. The network was co-founded in 2006 by Horn Group () and Brands2Life () -- the top independent agencies in the US and the UK respectively -- to address the hole in the market for effective global public relations.





Multi-national PR agencies are stifled by inertia, while most boutique alliances operate simply as a referral network. Oriella is the antidote -- with global senior strategy teams, imaginative regional execution and results, and centralized global account management. The network is also well known for its annual Oriella Digital Journalism Study (), a global survey of more than 500 journalists now going into its fourth year.

Oriella agencies specialize in integrated PR, social media and creative content. The network represents global brands and startups in business and consumer technology sectors across The Americas, EMEA and Asia Pacific. Over the past half decade, Oriella has worked with companies including BitDefender, Cisco, Epson, EasyNet, Kalido, Marin Software, mBlox, Micro Focus, Mobotix, Nikon, Nissan, Schott Solar, ServiceNow, Unisys and WebEx, a Cisco Systems Company.

For more information, email info at oriellaprnetwork.com or connect on Twitter at (at)oriellanetwork.



Shannon Latta

+1.415.297.1488

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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 10.01.2012 - 14:43 Uhr
Sprache: Deutsch
News-ID 102732
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