Expect Miracles Foundation Selects BackBay Communications for Public Relations Services
BackBay to Support Launch of Foundation's Miracle Maker Leadership Council Financial Executive Program/Breakfast Series
(firmenpresse) - BOSTON, MA -- (Marketwire) -- 01/11/12 -- , a strategic public relations, branding and marketing firm focused on the financial and professional services sectors, has been retained as public relations agency of record by . BackBay's mandate includes ongoing promotion of the Foundation's recently established and the Council's breakfast series to be held over the coming year in Boston, New York and Los Angeles. The MMLC is a select group of current and future leaders in the financial community whose mission is to provide funding to cancer-fighting causes and patient care programs nationwide for which such support is not always readily available.
Expect Miracles Foundation, formerly Mutual Funds Against Cancer, is one of the leading advocates in the financial services industry in the fight against cancer, receiving support and sponsorship from top financial services firms and industry luminaries. Proceeds benefit cancer patient care initiatives and cutting-edge cancer research at the Belfer Institute for Applied Cancer Science at Dana-Farber Cancer Institute.
"BackBay combines public relations and marketing expertise with deep experience in the financial services sector," said Frank Strauss, Founder and Chairman, Expect Miracles Foundation. "It's the ideal skill set to meet our needs and will prove quite valuable in helping us reach our audience of donors and supporters in leading financial institutions across the country. We anticipate a long and fruitful working relationship with BackBay."
"We are delighted to partner with Expect Miracles Foundation and to support such a worthwhile effort," said Bill Haynes, President, BackBay Communications. "In recent years, the Foundation has grown into a key player in the financial industry's fight against cancer. We look forward to helping further build the organization's brand awareness and broaden and enhance their fundraising efforts in the financial community."
In addition to Expect Miracles Foundation, BackBay Communications' clients include Corporate Resolutions, Grant Thornton, iCapital, Ridgemont Equity Partners, Salus Capital Partners, The Riverside Company, TA Associates and TD Bank.
is one of the leading advocates in the fight against cancer within the financial services industry. Proceeds benefit cancer patient care initiatives nationwide and cutting-edge cancer research at the Belfer Institute for Applied Cancer Science at Dana-Farber Cancer Institute. For more information, please visit .
is an independent strategic financial services , and firm. BackBay has particular expertise in , , , , and . BackBay offers a unique combination of content and creativity. BackBay is highly regarded for thought leadership initiatives and relationships with the major print, broadcast and online . BackBay has offices in , and . For more information, please visit .
Contact:
Philip Nunes
BackBay Communications
617.556.9982, x227
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Datum: 11.01.2012 - 12:00 Uhr
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