DGAP-News: Idea Fabrik Plc: HeroEngine Technology, Critical to Star Wars: The Old Republic's Successful Launch Now Used by Thousands of Game Developers
(firmenpresse) - DGAP-News: Idea Fabrik Plc / Key word(s): Miscellaneous
Idea Fabrik Plc: HeroEngine Technology, Critical to Star Wars: The Old
Republic's Successful Launch Now Used by Thousands of Game Developers
16.01.2012 / 07:50
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HeroEngine Technology, Critical to Star Wars: The Old Republic's Successful
Launch Now Used by Thousands of Game Developers
LONDON - January 16th, 2012 - On December 20, 2011 the highly anticipated
game from Electronic Arts Inc. (NASDAQ: EA) / BioWare(TM), Star Wars(TM):
The Old Republic(TM), was released to the wider public. Importantly, this
also marks the first release of a major game built using the
HeroEngine(TM), an integrated development platform for building online
games by Idea Fabrik Plc.
The HeroEngine originally was designed with huge multiplayer scalable games
such as the Star Wars MMO in mind. BioWare made its decision to build this
complex, large scale game on the HeroEngine foundation because of its
superior, integrated offering of development tools that provide live
collaborative development and real-time updates, dramatically streamlining
the process of building online games.
When Idea Fabrik Plc. (GB00B61CVK31, TI4) acquired the technology from
Simutronics in 2010, Alex Shalash, Idea Fabrik's Chairman and co-founder
saw a great opportunity to bring innovation in both technology and services
to the broader online game development space. Shalash said, 'We saw
HeroEngine as a very powerful toolset where through some changes in
technology and additions of complementary services we could provide a new
business model for smaller game studios in both the MMO and Social Game
markets.'
In a matter of months, Idea Fabrik launched the 'HeroCloud(TM)' service
developed to provide continuously updated HeroEngine technology in
combination with a new service layer designed for the needs of medium and
smaller game studios. HeroCloud also supports developers post-launch with
hosting and bandwidth as well as global billing and marketing solutions.
HeroCloud is free to use for developers, and applies a revenue sharing
model upon game launch.
There are already thousands of developers using HeroCloud and according to
President and COO Neil Harris, 'Developers are seeing a significantly
reduced time to market. The Star Wars MMO was a major, multi-year
undertaking, but other MMO games have shipped on our platform in as little
as 15 months.'
The HeroCloud has been available to the wider public for only a few weeks
as a free download from the website. For more information about HeroCloud,
visit the official site at heroengine.com.
About Idea Fabrik:
Idea Fabrik is an industry leading online games company. The company
licenses its HeroEngine game development technology platform to dozens of
studios worldwide for online games which include Electronic Arts /
Bioware's MMO title, Star Wars: The Old Republic. Idea Fabrik also provides
the HeroCloud managed service, offering to thousands of independent
developers low-cost access to the HeroEngine technology. For more
information about Idea Fabrik, including details about the company's online
game development studios across the globe, visit the official website at
ideafabrik.com.
Safe Harbor: Statements contained in this news release, other than those
identifying historical facts, constitute 'forward-looking statements'. Such
forward-looking statements relating to the Company's future expectations,
including but not limited to revenues and earnings, technology efficacy,
strategies and plans, are subject to safe harbors protection. Actual
Company results and performance may be materially different from any future
results, performance, strategies, plans, or achievements that may be
expressed or implied by any such forward-looking statements. The Company
disclaims any obligation to update or revise any forward-looking
statements.
STAR WARS and related properties are trademarks in the United States and/or
in other countries of Lucasfilm Ltd. and/or its affiliates.
BioWare(TM) is a Label of Electronic Arts Inc.
###
Media Contacts:
Melina Papadopoulos
+1 301 330 0726
melina(at)ideafabrik.com
End of Corporate News
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Datum: 16.01.2012 - 07:50 Uhr
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