33Across Releases First Ever Cross-Industry Benchmarks on Brand and Direct Response Lift
The Brand Graph(TM) Study Reveals Surprising Results for Auto, CPG, Entertainment, Financial, and Retail
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 01/18/12 --
, the leading brand platform, today released Brand Graph marketing performance findings from Q3-Q4 of 2011. During this period, advertisers made key discoveries about the social behavior and preferences of their loyalists and prospects via the Brand Graph. First-time Brand Graph marketers gleaned new and surprising insights into their audience, resulting in smarter marketing strategies and overall campaign performance. Findings include:
Brands that marketed to consumers in their respective Brand Graph returned between 15 - 77% increase in brand lift and 20 - 151% lift in direct response metrics.
Brands were able to predict groups of new consumers likely to become brand loyal that were 7 - 30 times larger than their existing audience segments.
33Across builds a Brand Graph for each of its advertiser clients, which is the real-time network of people who are predicted to be and become brand loyal based on their social ties and interest-based connections with a marketer's existing customers.
Agencies and brands use the data trends and insights revealed in their Brand Graph to identify millions of new brand loyalists and to inform and guide their overall advertising strategy and spend.
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the average number of consumers that have been identified as loyal to a given brand.
the average number of consumers that the Brand Graph predicts can become brand loyal.
the overall propensity for consumers to share, search, and consume media relative to the size of their network.
the overall propensity for consumers to read, craft, and contribute to blog content.
how much consumers search for content online.
how likely consumers are to share content online with other consumers they are connected to.
how much video content consumers watch online
33Across, the leading brand platform, uses proprietary technology to build a unique Brand Graph for each of its 350+ customers, including VISA, British Airways, and Jones New York. Each Brand Graph plots the anonymous social engagement, influence, and interests of a brand's customers against 33Across' enormous 200+ million U.S.-user social graph. 33Across enables advertisers to understand and reach these new audiences revealed within their Brand Graph for both brand and direct response initiatives. The company has offices in New York, San Francisco, Sunnyvale, Los Angeles, Chicago, Boston, Detroit, Atlanta, and Washington DC. Learn more at 33across.com.
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Datum: 18.01.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 105347
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"33Across Releases First Ever Cross-Industry Benchmarks on Brand and Direct Response Lift"
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