DataXu Launches Mobile Anniversary Tour
Executives From Celtra, Collider Media, Fuor Digital, Groupon Mobile, Mindshare, and MoPub to Share Insights on the State of Mobile Advertising in Series of Panel Events
(firmenpresse) - BOSTON, MA -- (Marketwire) -- 01/27/12 -- DataXu (), provider of the industry's only fully-integrated enterprise digital marketing management (DMM) platform, today announced the start of its "Mobile Anniversary Tour" -- a series of events content examining the benefits and challenges of mobile marketing in 2012. The tour is a celebration of the one-year anniversary of DataXu's launch of DX Mobile, the first and only mobile demand-side platform (DSP).
Details of upcoming Mobile Anniversary Tour events:
When: Wednesday, 2/1
Panelists include:
Miha Mikek, CEO, Celtra
Jim Payne, CEO, MoPub
Philip Miano, VP Sales & Marketing, Collider Media
Brian Decker, Managing Director, Mindshare
Lara Mehanna, GM Mobile, DataXu
When: Tuesday, 2/7
Panelists include:
Rob Kramer, EVP Sales, Celtra
Jim Payne, CEO, MoPub
Brent Gaskamp, President, Collider Media
Iryna Newman, Mobile Marketing Manager, Groupon Mobile
Lara Mehanna, GM Mobile, DataXu
When: Thursday, 2/9
Panelists include:
Grant Stratemeyer, VP of Business Development, Celtra
Jim Payne, CEO, MoPub
Philip Miano, VP Sales and Marketing, Collider Media
Lara Mehanna, GM Mobile, DataXu
Josh Dreller, VP, Media Technology & Analytics, Fuor Digital
For more information on DataXu's Mobile Anniversary Tour, or to request a personal invitation to a panel event, please email . Have mobile insights you'd like to share? Join the discussion on Twitter using the hashtag #MobileLove.
For more information on DX Mobile, please visit: .
DataXu has developed the industry's only fully-integrated enterprise digital marketing management (DMM) platform -- DX3. Comprised of the #1 ranked demand-side platform as well as sophisticated data management and attribution management capabilities, DX3 defines a new class of enterprise solutions that manage, optimize, and automate digital marketing initiatives to turn Big Data into profitable actions. DataXu's executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit or follow us on Twitter at (at)dataxu.
Vinda Rao
Marketing Communications Manager, DataXu
857.244.6238
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Unternehmensinformation / Kurzprofil:
Datum: 27.01.2012 - 16:30 Uhr
Sprache: Deutsch
News-ID 108558
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BOSTON, MA
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Internet
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