Mediative Releases Key Insights Into the Online Purchasing Power of Women
(firmenpresse) - MONTREAL, QUEBEC -- (Marketwire) -- 02/08/12 -- Though the Internet is a global entity, not all users are identical. Mediative, a Yellow Pages Group company, compiled research that clearly highlights how factors such as culture, age and particularly gender, affect . Two client case studies are provided to showcase how these findings can help Marketers better target women and harness their purchasing power. Specifically, the case studies include a U by Kotex® with Walmart campaign and a Diaper Finder shopping tool program.
In North America, women represent 50.4 percent of all Internet users over the age of 18, making them a significant group of purchasers for retailers, particularly with 68 percent using digital coupons. In 2010, women accounted for 49.8 percent of the US online population, yet made up 61.1 percent of all online purchases and 58.2 percent of online spending. In terms of number of buyers, transactions and dollars, women are the largest e-commerce contributors, yet Marketers continue to overlook the considerable impact that women have on online purchasing decisions.
"It is not surprising that women have purchasing power. What's interesting is how the internet has enabled women to connect, research and make convenient purchases more than they did before," stated Mediative's President, Patrick Lauzon. "Understanding who these women are, what they do, where they go, and what trends exist in the online context is the distinguishing factor in maximizing the effectiveness of marketing campaigns."
Three segments have been examined: Young Women, Digital Moms, and Professionals. The findings demonstrate clear behavioural differences between each segment, as well as different channels and tools best used to communicate with each. Here is a closer look at some facts:
Young Women
Digital Moms
Professionals
"We launched Mediative to enhance the marketing campaigns of clients and advertisers by connecting them with the right consumers in the most cost-efficient and innovative ways," added Patrick Lauzon. "We strongly believe that through research and analysis of trends, we are better positioned to truly drive results to our clients' bottom line."
For a more in-depth look at the research and the results from the successful campaigns launched with Walmart and the Diaper Finder program, . To view the list of sources, click .
About Mediative
is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative's best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group. For more information, visit .
Contacts:
Mediative - A Yellow Pages Group Company
Aline Badr
Senior Corporate Communications Manager
416.263.6782
Mediative - A Yellow Pages Group Company
Mohamed Kahlain
VP, Marketing and Product Innovation
514.751.3903
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Datum: 08.02.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 112410
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MONTREAL, QUEBEC
Kategorie:
Advertising, PR and Marketing
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