Haglöfs opens in Japan
(Thomson Reuters ONE) -
After 18 years on the market, Haglöfs has established its own subsidiary in
Japan. The move reflects Haglöfs' global strategy and commitment to the Asian
markets.
With a subsidiary in South Korea already up and running, Haglöfs is now taking
the next step in its global expansion by setting up a subsidiary in Japan -
Asia's leading outdoor market. Until now, the market has been served by Haglöfs'
distributor, Fullmarks Inc., which has represented the brand since 1994.
"Establishing our own companies in our markets is an increasingly important part
of our expansion strategy," says Haglöfs CEO Nicolas Warchalowski. "Fullmarks
has done a fantastic job of positioning the Haglöfs brand in the Japanese market
for almost 20 years. Now it's time for us to take over the baton."
Magnus Nervé has been recruited as country manager and MD of the Japanese
subsidiary. Magnus is 39 years old and has lived in Japan for the last 14 years.
He holds a Master of Science degree from Linköping University and an MBA from
the University of Miami. Magnus helped to start up IKEA in the country, and has
also held several different positions at Ericsson, Reebok and The Body Shop. His
greatest passion is rock climbing, and he has also conquered some of the world's
highest mountains.
"There is a very strong interest in Haglöfs in Japan," Magnus Nervé says. "The
outdoor-goods market is relatively mature. Functional design and quality are in
high demand, and distribution is mainly through specialist stores. We see clear
potential for growth in all our business areas."
Text is available for download at http://www.press-service.info/haglofs
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2010 amounted to SEK 626 million and the company
has over the last five years achieved an average growth of 11 percent. Haglöfs
is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras(at)haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski(at)haglofs.se
Haglöfs opens in Japan:
http://hugin.info/136193/R/1585870/496803.pdf
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Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
[HUG#1585870]
Unternehmensinformation / Kurzprofil:
Datum: 15.02.2012 - 09:36 Uhr
Sprache: Deutsch
News-ID 114814
Anzahl Zeichen: 3169
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Kategorie:
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