DGAP-News: TOM TAILOR Holding AG and women's magazine BRIGITTE launch joint fashion line
(firmenpresse) - DGAP-News: TOM TAILOR Holding AG / Key word(s): Alliance/Product
Launch
TOM TAILOR Holding AG and women's magazine BRIGITTE launch joint
fashion line
16.02.2012 / 09:00
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TOM TAILOR Holding AG is taking a further step towards strengthening its
market position and widening its customer base. The lifestyle group has
signed a brand cooperation agreement with BRIGITTE, Germany's leading
women's magazine, to develop an exclusive fashion collection. BRIGITTE had
been searching for a strong trading partner with whom to expand its
BRIGITTE mail-order fashion and chose the TOM TAILOR WOMEN Casual brand
following a selection process. 12 collections are to be designed and
produced annually, which will be rolled out as premium segment
items as part of the TOM TAILOR range.
'The TOM TAILOR brand is one of the ten best-known fashion brands in
Germany today and enjoys a high level of consumer acceptance. We wish to
exploit this brand recognition in a targeted way, as it is the middle
fashion segment in particular that offers a lot of potential. The
collaboration with BRIGITTE will bolster our growth strategy extremely
well: with a strong brand presence forged jointly with the women's magazine
with the greatest coverage in Germany, we will be able to reach even more
potential purchasers of our products,' commented Dieter Holzer, Chairman of
the Management Board (CEO) of TOM TAILOR Holding AG.
The brand collaboration with BRIGITTE will begin in late summer with the
introduction of exclusively developed fashion items for the autumn season.
As part of the collaboration, the design team at TOM TAILOR and the fashion
editors at BRIGITTE will work closely together and jointly design the
collections. TOM TAILOR will be responsible for product development and
production. The individual garments and accessories will be sold through
TOM TAILOR and the BRIGITTE online shop.
The magazine BRIGITTE is published bi-weekly and is read by around 3
million women in Germany. This makes it the market leader for women's
magazines in Germany. The readers are between 20 and 49 years of age and
thus provide an excellent match to the TOM TAILOR target customer group,
which is between 15 and 45 years old.
About TOM TAILOR
TOM TAILOR - Casual fashion for a casual life!
The TOM TAILOR Group is an international and vertically integrated
lifestyle company. It offers stylish casual wear and accessories for men,
women, teenagers and children in the medium price range. Since the
Company's establishment in 1962 its authentic fashions have highlighted a
positive and light-hearted attitude to life. Every year 12 collections are
developed for each of the product lines TOM TAILOR Casual and TOM TAILOR
Denim. The fashion sphere is completed by an extensive array of licences.
The Group distributes its collections via the wholesale and retail
segments. TOM TAILOR is a dynamic company that has been growing and
expanding continuously for many years. At the end of December 2011, TOM
TAILOR was represented in more than 35 countries by 248 dedicated stores,
the TOM TAILOR e-shop, 155 franchise stores, 1,786 shop-in-shops, and over
6,000 multi-label points of sale. The TOM TAILOR Group generated sales of
EUR 118.6 million in Q3 2011 (Q3 2010: EUR 101.5 million). The Company
employs 1,468 people worldwide (as of 30.09.2011).
Press and investor contact
Dr Andrea Rolvering
Head of Investor Relations&Corporate Communications
TOM TAILOR Holding AG
Tel.: +49 (0) 40 58956-429
Fax: +49 (0) 40 58956-498
Email: anr(at)tom-tailor.com
Erika Kirsten
Senior Specialist, Corporate Communications
TOM TAILOR GmbH
Tel.: +49 (0) 40 58956-420
Fax: +49 (0) 40 58956-498
Email: ek(at)tom-tailor.com
Further information can also be found at www.tom-tailor.com
End of Corporate News
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16.02.2012 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: TOM TAILOR Holding AG
Garstedter Weg 14
22453 Hamburg
Germany
Phone: +49 (0) 40 589 56 0
Fax: +49 (0) 40 589 56 398
E-mail: info(at)tom-tailor.com
Internet: www.tom-tailor.com
ISIN: DE000A0STST2
WKN: A0STST
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in Berlin, Düsseldorf, Hannover, München,
Stuttgart
End of News DGAP News-Service
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156975 16.02.2012
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Datum: 16.02.2012 - 09:00 Uhr
Sprache: Deutsch
News-ID 115349
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Kategorie:
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