Empower MediaMarketing Forms Independent Agency Network, Merges Creative, Word of Mouth and Data Mining Services With Powerhouse Factories

ID: 116076

Empower MediaMarketing to Focus on Media Agency Services; Powerhouse Factories Expands Services as Strategic Creative Agency

(firmenpresse) - CINCINNATI, OH -- (Marketwire) -- 02/17/12 -- To position itself for continued growth, Empower MediaMarketing has created The Empower Group, an independent network of agencies. Empower MediaMarketing also is taking three of its service offerings and merging them with Powerhouse Factories, a brand design consultancy. Both companies are now part of The Empower Group, one of the ten largest networks of its kind in the United States with annual billings of $250 million.

"An unprecedented rate of change continues to transform the marketing landscape," said Jim Price, Empower MediaMarketing president and CEO. "Anticipating and responding to these changes requires a diversity of talent to grow our clients' business. The Empower Group allows us to build on Empower MediaMarketing's 27 years of expertise in media and continue to evolve our complementary services through an independently-owned network."

As part of the network's launch, Powerhouse Factories' offering will expand to include Brand, Commercial and Product Innovation; Consumer Experiences, including social media and word of mouth marketing; and Analytics and Data Visualization.

Jim Price is CEO of The Empower Group and also will remain president of Empower MediaMarketing. Nancy Koors is president and chief operating officer of Powerhouse Factories.

Moving forward, Empower MediaMarketing will focus as a full-service media agency, providing media services spanning online and offline channels to clients, including U.S. Bank, Meijer and Bush Brothers & Company. Strategic creative agency Powerhouse Factories will provide its expanded service offering to clients, including P&G, Marzetti, and Chiquita. Powerhouse Factories also will provide creative services to Empower MediaMarketing clients.

As one of the ten largest independent agency networks in the United States, The Empower Group includes media agency Empower MediaMarketing and strategic creative agency Powerhouse Factories. Empower MediaMarketing can be found online at its , its , or via and . Similarly, Powerhouse Factories can be found online at its , its or via and .

CONTACTS
Kevin Dugan
The Empower Group
513-719-6359

Mark Braff
Braff Communications LLC
201-612-0707

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