Bankers Increasingly See Mobile as Key Element of Their Retail Strategies, American Banker Research Finds
But Regulation and Risk Management Will Remain the Big Drivers of IT Spending Decision-Making
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 02/21/12 -- Bankers increasingly see mobile technology as
a must-have component of their retail offerings, but say that regulatory
and risk-management concerns will dominate IT spending initiatives in 2012,
according to a recent American Banker Research survey conducted in
partnership with bank technology and payment systems specialists Tata
Consultancy Services, TSYS, and Jack Henry and Associates.
Bankers overwhelmingly expect regulation to adversely impact their
businesses in 2012, and a significant majority says that curbs on debit
card interchange fees will lead the industry to minimize or eliminate debit
card reward programs, increase ATM interchange fees, minimize credit card
rewards and discontinue free checking in the near future. However, one in
four bankers expects regulations to facilitate additional technology
spending.
"The banking sector has become an industry torn between its need to respond
to new regulatory pressures while striving to embrace innovative ways to
strengthen retail customer relationships," said Richard Melville, Group
Editorial Director of Banking & Capital Markets at SourceMedia. Banks of
all sizes face similar challenges in rebuilding revenues in the post-crisis
era, but small community banks lag behind their larger competitors in
adopting innovative technology solutions, according to the study.
Other key findings from the survey include:
Less than one-third of all respondents deem their current risk
management technology solutions to be effective in managing their bank's
credit, market and liquidity risk. Among the smallest banks, only 9%
believe their risk management technology solutions are effective. While the
largest banks plan to increase spending on these solutions by at least 10%
of their current levels, the majority of small banks plan to increase their
current risk management spending by less than 10%.
Among all banks, 42% currently offer mobile banking or mobile payments
to their customers, while an additional 40% plan to offer it in the next 12
months. However, the largest institutions offer mobile banking at more than
double the rate of the smallest banks -- 76% of large banks versus 36% of
small banks. For 77% of respondents, security remains the top inhibitor in
the growth of mobile banking, regardless of bank size.
Mobile banking developments are currently driven by the need for banks
to deepen existing customer relationships (versus acquiring new customers)
and, to a lesser extent, perceived competitive pressures. Most banks report
that the two most important mobile applications for retail customers are
non-transactional -- information reporting and alert messaging.
The findings of this study are presented in full detail in the whitepaper
"Flashpoints: Issues and Opportunities Confronting Bank Executives."
Research Methodology
The study is based on a survey of 303 bank executives from the American
Banker Executive Forum, a community of senior banking and payments
executives who regularly share their opinions and perspectives with
American Banker's editorial and research staff and research clients.
Fielded in August and September 2011, the study is the first in a series of
quarterly studies on the issues, practices, and trends driving technology
and payment trends in the banking sector.
About American Banker Research
American Banker Research is a unit of American Banker, the flagship
information brand of the diversified B-to-B media company SourceMedia.
American Banker Research brings a full range of professional research
capabilities to companies and executives in banking and payments. The unit
manages the American Banker Executive Forum, a community of senior banking
and payments executives who are committed to regularly sharing opinions and
insights with the editorial and research groups at American Banker. Members
include qualified professionals who read American Banker and its sister
brands Bank Technology News and PaymentsSource, and attend their
professional conferences. These include C-level executives and other senior
professionals employed at commercial and community banks, bank holding
companies and other financial companies across all asset classes.
About SourceMedia
SourceMedia, an Investcorp company, is a business to business media company
serving the financial industry and the related fields of professional
services and technology. SourceMedia offers its clients and subscribers
professional information services -- both print and digital --
industry-standard research, data applications, in-depth seminars and
conferences, and specialized marketing services.
Contact
For more information, contact:
Dana Jackson
212.803.8329
Richard Melville
212.803.8679
Corporate Contact:
Ying Wong
Senior Director, Human Resources
212-803-8787
SourceMedia, Inc.
One State Street Plaza, 27th Floor
New York, NY 10004
Tel. (212) 803 8200
Fax (212) 846 9600
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 21.02.2012 - 17:32 Uhr
Sprache: Deutsch
News-ID 116874
Anzahl Zeichen: 0
contact information:
Town:
NEW YORK, NY
Kategorie:
Commercial & Investment Banking
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