C3 Metrics Signs Former Nielsen CEO
Industry Veteran to Advise Company on Product Development During Introduction of TV Attribution Beta Release
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 02/21/12 -- , an attribution-centered media analytics company, today
announced it has brought on John Dimling as advisor focusing on television
development. Dimling will be a primary source of expertise as C3 expands
its full-funnel digital attribution model and introduces a beta release of
TV attribution modeling. Dimling's unparalleled experience in media
measurement will assist in developing and overseeing strategy for
integrating TV attribution with its current online media attribution. C3
Metrics is expected to extend the product to a limited number of beta
customers by the end of Q1 2012.
Dimling was president and CEO of Nielsen Media Research, chairman of the
board for NetRatings, and interim chairman of Nielsen Entertainment. Under
Dimling's direction, the company transformed TV ratings with the 1987
introduction of the Peoplemeter. He also developed the Nielsen's initial
strategic roadmap for measurement of online technologies.
"Arguably no one has more depth in media measurement, and we turned to John
for his insights, understanding, and long-standing relationships in
television," said Mark Hughes, CEO of C3 Metrics. "We're thrilled to have
him help guide us while rolling out TV attribution to a limited set of
clients wanting to integrate both TV and digital attribution."
C3 Metrics' flagship proprietary decision engine provides Full-Funnel
Attribution® modeling, capturing all online media sources from the top of
the funnel, where sales are originated, to conversion at the bottom of the
funnel. The company has been building technology to integrate TV into its
decision engine so that brands and agencies can better understand the
impact offline advertising has on influencing online conversion decisions.
"The way we consume television has changed dramatically in the past three
years," said Dimling. "Now there's a laptop, smartphone, or tablet within
arm's length of most Americans watching TV, and the cross channel impact of
TV on the web and social media is here to stay. I'm excited to help C3
Metrics because the integration of digital attribution and TV attribution
adds a new dimension to advertising measurement, which increases the
effectiveness and the ROI of both digital and TV media dollars."
For more information on C3 Metrics' TV attribution beta program, visit
.
About C3 Metrics:
C3 Metrics is an award-winning advertising analytics platform providing
products to agencies, brands, publishers, networks, and DSPs. The C3
Metrics proprietary decision engine and AVSR™ metric allows marketers to
measure the true value of offline and online media -- taking big data and
making complex advertising decisions simple. C3 Metrics also provides
DVIZ™, a simple and easily deployed solution to comply with the
impending IAB, ANA and 4As standards for a "."
A two+ year case study of C3 Metrics has demonstrated a 75 percent revenue
increase with only a 12 percent increase in advertising spend.
Headquartered in New York with offices in California, C3 Metrics is
comprised of leading experts in the field of digital and television
measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
Media Contact:
Carla Vicens Rudder
blast! PR for C3 Metrics
919-833-9975 x7003
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 21.02.2012 - 17:58 Uhr
Sprache: Deutsch
News-ID 116908
Anzahl Zeichen: 0
contact information:
Town:
NEW YORK, NY
Kategorie:
Internet
Diese Pressemitteilung wurde bisher 218 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"C3 Metrics Signs Former Nielsen CEO"
steht unter der journalistisch-redaktionellen Verantwortung von
C3 Metrics (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
